CEO at Flexi Partners
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General Manager - Brand & Communications - Insurance (8-10 yrs)
Role:
Manage and strengthen Brand (through ATL & BTL) in the Indian Life Insurance market.
Manage existing celebrity endorsement and linked activities.
Design and implement mass media campaigns using traditional and new media.
Managing and strengthening Brand through effective internal and external communications.
Manage endorsements and linked activities.
Create and implement product positioning and associated marketing collaterals for all products.
Plan and execute PR programs, use PR and effective media relations to increase brand.
Manage all communication to Media on key announcements and launches.
Development and delivery of internal communications strategy to provide timely communications to all levels of the organisation.
The Person:
Post Graduate with 8+ years experience in marketing communications / brand from BFSI / Ad Agency(handling BFSI segment)
Experience in developing & executing brand campaigns.
Experience of handling a large Brand with reputed organizations is a must.
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