VP/AVP - Product Management - Internet/Online - IIM/FMS/ISB

Key Responsibility Areas:

- Develop and define product roadmaps and feature concepts.

- Work with the engineering team to communicate release goals and be a part of product lifecycle

- Interface with Marketing for inputs on consumer marketing activities

- Interface with Sales team to identify product gaps and evangelize new features for products selling

- Understand Customer segments and define product pricing

- Own product performance and conduct periodic performance reviews

- Creative ideation and articulation of ideas

A typical day in the life of a product manager involves:

Market Landscaping & Competitive Analysis:

- Develop product strategy

- Stakeholder management

- Product pipeline planning

- Data analytics

Define and Measure Key product Metrics:

- To track health of business, user engagement and product performance

- External benchmarking with the competition and the market

Develop Go-to-market Strategy:

- Define relevant market segment and product positioning

- Product roll-out and marketing plan

Project Implementation

- Define the phases of the project with timelines

- Plan and coordinate with design, development and analytics, testing team for planning the diff. phases

- Tracking progress

Career Path for this Role:

- The role can grow into various options like head of product, business roles, and horizontal movement to functions like marketing etc.

Experience: Essential:

- Product Management experience - (preferably in consumer software)

- Engineering education - (preferably well-versed in software PLC)+ MBA from Tier-1 college (IIM/FMS/ISB)

- Good understanding of research methodologies

- Flair with numbers

- Must be comfortable with digital technology

- Able to work with multiple groups and processes

- 1+ year of mobile product management (preferred)