VP/AVP - Brand Marketing & Corporate Communication - Online Travel Search Engine

Our client, a Leading Online Travel Search Engine, is seeking a VP/AVP- Brand Marketing & Corporate Communication

Position : VP/AVP - Brand Marketing & Corporate Communication

Company : Online Travel Search Engine

Exp : 5+yrs

Location : Gurgaon

Role & Responsibility

The objective of this role is to control all touch points with organization consumers and ensure that we communicate consistently and effectively with them in order to maintain a +ve brand karma and be the category leader in consumer responsiveness. This person will own the entire brand communication with our consumers, working hand in hand with design, product and marketing people, across media and consumer touch points. It's one of the most vital roles for our success in building a strong consumer brand in India and abroad.

Responsibilities

- Plan the Marketing communications calendar (ATL+BTL) in tune with company's objectives

- Responsible for strategic inputs into brand/creative development and executing communications strategy

- Develop & communicate marketing briefs and liaise with Advertising PR and Event management for communication designs and brand executions

- Co-ordinate with the AD agencies for timely and effective delivery on advertising promotions/media relations etc.

- Coordination with BTL agencies and ensuring effective execution, Media buying and Brand building activities

- Create an exhaustive merchandise program/ online co-branded stores for the product. Also have a steady bench of merchandising vendors to continually improve quality and array of merchandise and reduce/challenge costs

- Translate Marketing vision and strategies into tactical/strategic execution plans

- Make sure other marketing personnel like online manager, social media manager are aligned on the brand strategy and all initiatives are in line with overall vision for the brand

- Manage newsletters and mailers for the product users and ensure regular and timely delivery of the same

- Write and review press releases and ensure it is being disseminated in the media (liase with PR agency and have ROI driven intent)

- Create speaker opportunities for company spokespersons and ensure nomination of the company to awards/recognition

- Liaise with journalists and bloggers to ensure relevant coverage in offline/online media

- Represent the product at industry events and engage with potential consumers/partners

- Network with marketing/media/influential people in order to deliver a great perspective / brand image

- Manage the Product blog/Travel Diaries and ensure posting of relevant, interesting, engaging content on our corporate blog

- Ensure an ongoing conversation / buzz about the product in the blogosphere

- Manage consumer feedback emails and timely respond to them

- Talk to select consumers over phone / email and get feedback on our brand / product - suggest product improvements to tech team

- Implement a work system that ensures adherence to timelines and quality with specific reference to agency reviews, MIS, competition tracking & budget monitoring

Qualification Summary

Experience: 5 years +

Education: MBA specializing in Marketing & Communications (Preferably from a top B- School) or Post Graduate in English or Humanities

Required Skill Set:

- Knowledge on Brand Management, Brand Health Monitoring, PR activities, Ground

- Activations, Events & Promotions & Implementation (ATL & BTL), Budget Planning and Tracking Analytical bent of mind and data driven for ROI calculations.

- Ability to measure and track all initiatives

- Practical execution and creation of "stuff" required to support Marketing strategy

- Self starter with a high level of drive and commitment

- High energy and drive to work in a startup environment.

- Conceptual thinking, flexibility and ability to juggle with multiple responsibilities.

- Ability to work under pressure and confidence to deal with complex issues

- Strong communication skills and ability to prioritize.

- Hands-on and detail oriented and speed to market

Tanuja
Curve HR