Vodafone - Sr Manager/DGM - Circle VBS Marketing Lead

Base Management and U&R:

- KBI tracking - accurate and timeline performance reporting and analysis of Business KBIs

- Achieve ARPU target as per Budget - Gross & Net ARPU

- Service penetrations as %age of base (Unique Users) as per agreed plan

- RPM Monitoring across segments

- Churn Prediction Model usage and delivery to Service teams - COCP & IOIP

- Achievement of the target set for U&R as percentage of revenue as per DB guidance

- Monitoring and Measurement of U&R activities across IOIP and COCP base

- Effective channel management and adoption - new digital channels vis-à-vis intrusive channels like telecalling etc

New Product Revenues:

- Understand all products beyond mobility end to end.

- Help the Account Managers and Solution Teams with GTM for the same as per corporate guidance

- Monitor, track revenues on a monthly basis and do course corrections to over achieve on these revenues

Tariff evaluation across Segments:

- Working with segment teams to customize tariff plans

- Manage Marginal ARPU to have a healthy portfolio

- Track ARPA - Average Revenue per Account

- Review and measure delivery against the signed business cases on a quarterly basis

Processes understanding and driving execution of the same across all products and solutions:

- Complete understanding of ALL products and their processes

- Ensuring that the Account teams have relevant information - pitch presentations, brochures, commercial information and training across all products

- Evangelising the B2B business internally and coordinating with the consumer team on any communication activity

- Lead Management across all media and measuring the same