Role purpose:

- To help design and execute the overall segment strategy based on customer insights in order to increase the segment revenue and profitability.

- To lead specific projects within the segment strategy that support new customer acquisitions and segment share.

Key accountabilities and decision ownership

- Support segment head in creating annual segment plan and strategic roadmap.

- Initiate and generate innovation ideas to drive new customer acquisitions along with consumer insights team.

- Lead and execute cross functional delivery projects on segment specific acquisition and U&R projects.

- Support segment head and work with CVM team to define BTL/Upselling and retention strategy.

- Design GTM activities in line with the segment strategy along with S&D /circles and Product and Services teams.

- Provide inputs on pricing and product development based on consumer insights to P&S team.

- Review and shape the communication plans working closely with Brand team to ensure that all ATL & BTL communication is in line with segment positioning and strategy.

Core competencies, knowledge and experience:

- Energetic & Drive for Result and relentless in execution.

- Adaptability to Change

- Strategic Agility and ability to influence and impact positively senior leadership levels.

- Project Management Experience in innovation/communication development projects.

- Experience in handling complex projects with large scale & cross functional delivery.

- Strong communication & presentation skills

Performance indicators:

- Segment P&L and revenue market share targets.

- Project specific KPIs.

Must have technical / professional qualifications:

- Significant experience in marketing field (B2C experience) - at least 7 to 8 years of experience.

- MBA Degree holder.

- Brand management experience.

- Project management and analytical thinking skills

- Preferable FMCG industry experience

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