Role Purpose

Manage retail channels (Vodafone stores, VMS, ADVMS) and grow customer and revenue market share. Key purpose of the role includes:

- Increasing footfall, conversion-to-customers and sales / footfall at the retail channels

- Increasing profitability of Vodafone stores, VMS, ADVMS through innovative sales and revenue maximization programs

- Enhance customer experience across all Vodafone retail outlets

Essence of Role - Key Accountabilities % of time

Sales:

- Achieve sales target for all products (Voice-Postpaid/ prepaid, data, VAS, handsets etc.) at stores, VMS, AD-VMS

- Facilitate roll-out of Vodafone retail outlets - Stores, VMS, AD-VMS (incl. selection of partners, location etc.)

- Ensure and monitor quality of acquisition through the retail channel 55%

Revenue: Achieve revenue targets at stores, VMS and AD-VMS

Profitability: Assist Store in-charges, VMS and ADVMS channel partners manage key operating costs - store operating cost, people cost etc.

Customer Service : Manage churn and achieve customer satisfaction for walk-in customers at retail outlets 30%

Marketing: Work with Marketing Team to recommend marketing, branding and promotion activities 5%

People:

- Oversee store in-charges, VMS and ADVMS leads

- Keep employee-retention and motivation levels high through regular reviews of performance of both on-roll and off-roll employees

- Identify gaps in performance of immediate team and ensure training to bridge the same 10%

Role Dimensions

Financial (Limit / Mandate etc.) Non Financial

- Ownership of revenue targets (through footfalls and sales/ footfall) for stores, VMS, ADVMS in the zone

- Accountability for total zonal budget allocated to retail channel - cost control (operating cost) - Monthly reviews and planning for all stores, VMS and ADVMS- with regular updates to the Zonal Head

- Team conflict resolution

- Coaching and training to store in-charges, and VMS and AD-VMS franchisee owners

- Staying abreast with market developments, customer preferences, retail outlook, company policies, procedures, sales process and legislation

Typical Outputs:

- Achievement of key targets (Revenue, Profitability) at an overall retail channel level

- Execution of strategies and plans at an overall level across stores / VMS/ ADVMS

- Development and retention of team members in stores/ VMS/ ADVMS

Internal Relationships:

Role Frequency of Interaction Purpose of the Interaction

Direct reports at zone/branch Daily / Need based Operations review

Zonal Marketing Communication Executive Monthly Schemes, promotions, increasing walk ins, improving conversions, retail specific promotions

Zonal C&C Need based Day to day operational issues

Zonal head Weekly Operations review

External Relationships

Role Frequency of Interaction Purpose of the Interaction

Franchisee owners Monthly / Need base Reviews / Discussion, escalation of issues

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.