Vodafone - Distribution Area Manager

Internal Role Title - Distribution Area Manager (AM)

Reports to - Zone Distribution Lead

Department - Zonal / Branch Operations

Function - Sales

Role Purpose

To manage and drive sales through distribution in order to attain market leadership in the given territory, through growth in net sales and revenues

Essence of Role - Key Accountabilities

1 Sales

- Deliver sales target for all products (voice-prepaid / postpaid, data, VAS, handsets etc.) by executing the distribution strategy at the channel partner level

- Ensure quality of acquisition through the distribution channel

- Ensure availability of stock at retail while adhering to the norms

- Execute promotional activities for channel partners to drive sales and build market credibility

2 Revenue - Achieve revenue target for the distribution channel across all products

3 Distribution expansion and extraction

- Achieve retail (MBO) expansion targets through increase in number of outlets in existing and new geographies

- Identify and develop new channel partners

4 People

- Resolve channel-specific issues within specific timelines

- Keep motivation levels high through regular meetings with distributors, retailers and off-roll sales representatives

- Ensure sound coaching to RMs and distribution partners to enhance overall effectiveness

Key Skills/Experience

Essential

Education - Graduate

Experience with distribution planning and channel implementation

Leadership & people management skills

Yrs. of Exp - 2-3 years

Relationships with retail/ channel players in industry