Vodafone - DGM - Postpaid Acquisition

Role purpose:

- To conceptualize, develop and implement the marketing strategy to drive subscriber growth through post-paid acquisition products and services, so as to deliver company goals on revenue for 0-120 days post-paid subscribers whilst complying with the agreed norms and timescales

Key Responsibility:

- Responsible for developing the marketing strategy to increase acquisitions and acquisition revenue in Postpaid through higher acquisition, better quality, higher value and higher retention.

- Analyse the market and be in close touch with ground market realities to understand evolving trends in consumer behavior so as to identify new opportunities or channels for creating programs that will increase customer acquisition

- Ensure timely roll out of the identified programs/processes at circles.