Circle Retail Head (DGM/Head - Retail)
Role title : Circle Retail Head
Reports to : Sales & Marketing Head
Function : Sales
Job Family : Retail
Business Area : Consumer Commercial
Location : Bangalore-Karnataka-India
Key accountabilities and decision responsibilities :
- Formulate and implement the circle retail strategy, in order to attain market leadership, through growth in revenue market share and improvement in customer experience
- Achieve Gross and Net Acquisition target in the circle for retail channels - Vodafone Stores, VMS and ADVMS
- Achieve customer satisfaction targets through Retail outlets
- Initiate retail expansion strategies to improve reach, coverage and expand geographical footprint
- Assist Circle S&M Head & Marketing Head in new product launches to increase penetration / revenues from new / existing subscribers
- Provide feedback on competitive moves to protect base and increase share of subscribers and revenue
Strategic :
- Formulate overall circle retail strategy to drive profitability of the channel
- Set targets for the retail channel, jointly with the sales and S&M Head
- Deliver sales target for all products (voice-prepaid / postpaid, data, VAS, handsets, merchandise etc.) by ongoing monitoring and reviews
- Develop channel expansion strategy by evaluating retail channel coverage and penetration
- Develop channel engagement strategy with the zone retail leads
- Plan new product launches with the circle S&M and Marketing Heads
- Develop strategies to improve customer walk-ins, conversion and customer satisfaction at retail outlets
Operational :
- Achieve circle revenue target for the different retail channels for all products
- Develop SAC guidelines & partnership models across zones and branches and own overall budget for all - exclusive- retail channels
- Maintain high quality of operations in retail outlets operations as determined by quality audits
- Achieve channel expansion targets by appointing and monitoring distribution partners in new and existing areas
- Resolve channel-specific issues in zone within specific timelines
- Discuss and resolve supply chain issues with Sales Head for Distribution - VMS/ADVMS linkages
- Receive timely feedback and inputs from Zonal Retail Leads
Developments :
- Performance management of the direct reports and zonal retail resources
- Identification of development areas, and recommending the training programs / interventions
- Best practice sharing within the circle and other circles
Key Result Areas :
- Achievement of key targets for the retail channels (Revenue, cost savings, market share etc.)
- Achievement of targeted gross and net acquisitions
- Achievement of expansion targets through greater penetration and geographical expansion
- Achieve ROI for channel partners (as defined in partnership model)
- Ensuring smooth Zonal retail operations across the circle
- Achieve reduction in churn and customer satisfaction from retail outlets
- Ensure customer service delivery through CS implants in stores/VMS/ADVMS in coordination with CS Head
- Enhance access and reach of retail outlets
- Resolving channel-specific issues in zone within specific timelines
- Resolving supply chain issues with Distribution Lead for Distribution - VMS/ADVMS linkages
- Ensure employee satisfaction thereby reducing attrition
- Relationship management with key channel partners
Graduation and Post Graduation mandatory
To apply for this position, please use the external Vodafone link
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