Directing zonal operations to grow customer and revenue market share
- Responsible for managing gross and net adds/total revenue through market and distribution planning, channel management, customer service delivery and brand initiative implementation
- Ensuring smooth operations while identifying opportunities for cost control on an ongoing basis
Key Accountablities :
Sales
- Deliver overall Customer Market Share (CMS) target for the zone
- Achieve targeted net adds for all products (voice – prepaid/postpaid, data, VAS etc) across all sales channels (Distribution, Retail, Direct, Enterprise, SME) in the zone
- Achieve channel infrastructure enhancement targets (recharge outlets, activation outlets, town reach, no. of stores, VMS, ADVMS etc)
Revenues
- Deliver overall Revenue Market Share (RMS) target for the zone - Achieve zonal revenue target – across all products and channels
Budgetary control
- Achieve savings on allocated SAC (controllable components), Personnel and G&A budgets at the zonal level
Customer Service
- Manage overall customer satisfaction and revenue churn targets across different customer segments
Marketing
- Ensure higher visibility by executing communication and branding activities, in coordination with the circle team
Collection
- Bad debt management
- Collection infrastructure/ reach enhancement
Network
- Guide zonal network resources and coordinate with circle teams as well as outsourced network agencies to provide inputs on O&M issues
- Coordinate with the network and sales team to improve utilization of LUS
People
- Manage changes in business, organization, people to ensure continuity and smooth operations
- Coaching, mentoring and retention of on-roll team members
- Management of off-roll employees and agencies (in CS, C&C, Sales)
Key Skills/Experience :
Management Graduate with 10 + years of managing zonal operations with reputed FMCG organizations.
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