Managing Partner at Pure Energy
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Visual Merchandiser - Retail (3-10 yrs)
Education: Formal degree in Design and Arts from premier design institutes like NID, NIFT.
Experience: Minimum 3 years in Visual Merchandising with a premium retail brand, preferably in the Foods sector
(Read rest of the Job-Description only if the above two critical qualifications are met)
Skills:
- Strong creative flair/ Artistic bent of mind
- Good understanding of premium consumers shopping behavior and expectations (‘Thinking like a Customer’ across the brand)
- Excellent organizational skills, as well as planning, project management, and time management expertise.
- Excellent communication and interpersonal skills
Key deliverables for the role:
- Making the chain of F&B stores across the country look distinctive, more inspiring and easy to shop
i.e. develop and manage in-store communication/ shelf and navigation signages, product presentation & campaign displays
- Ensure that stores reflect core brand proposition with enhanced visual appeal, distinctive and differentiated sections, clear navigation & signages and a style of presentation/ display that helps enhance consumer interest and inspires consumers to shop.
- New store launch - graphics, signages, VM fixtures by managing new store launch-planning and timely execution of graphics, navigation communication and signage
- Manage the ‘Gifting portfolio’ : Helping design, material-sourcing and manage the ‘Gifting portfolio’ to ensure that the stores not just retain, but also consolidate their respective position as a leading gifting-solutions destination
- Liaising with teams such as buying and marketing to create design themes and plans, including campaign thematic displays, product in-store displays, signage and pricing concepts
· Develop, execute and maintain visual display standards in stores
- Improve in-store brand delivery by incorporating customer data; find ways to highlight and increase pick up of new and interesting products, cross sell and upsell products across categories
- Identifying and sourcing props, and all material required for store VM and gifting LOB;
- Maintaining a budget and negotiating with suppliers of visual materials;
- Working with architectural features of stores to maximize the available space;
- Using artistic skills or computer-aided design (CAD) packages, such as AutoCAD, Mockshop or Adobe Creative Suite, to create visuals and plans;
- Visiting branches to coach store teams to interpret the guidelines and training them in the execution of the visual concept;
- Assembling or dismantling visual displays in windows or in-store;
- Carrying out 'comp (comparison) shops' to maintain awareness of other retailers' visual merchandising concepts;
- Leading and motivating teams to complete displays to tight deadlines;
- Audit stores on display standards
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