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31/10 Rohit Sharma
Senior Consultant at Antal International

Views:26380 Applications:853 Rec. Actions:Recruiter Actions:117

Vice President - Online/Digital Marketing (10-15 yrs)

Bangalore Job Code: 272797

Designation : Vice President : Online/Digital Marketing

Location : Bangalore

Education : Premier B-School MBA degree is must

Job Description:

- Scaling up customer financial transactions via Online channels such as SEM / SEO / Affiliate / Retention / Retargeting / Display.

Key Responsibilities:

- Developing, executing and delivering the company's digital/online marketing strategy, through key marketing channels.

- Managing online branding, communications and campaigns through the company website, email marketing, building the online community, SEO & SEM

- Managing communications to drive leads and ensure through gap analysis, appropriate support to correct performance within cost effective targets.

- To review/analyse the performance of all sites and for campaign reporting.

- To ensure that revenue and costs per acquisition are managed along with delivery of ROI

- To develop and execute solid plans to increase page views, unique visitors, dwell time and site ?stickiness- to encourage repeat usage

- Implement and monitor SEO and PPC strategy to drive traffic and conversion rates

Desired Profile:

- Proven experience in digital marketing

- Good experience and understanding of customer and market dynamics and requirements

- Search engine experience, including the ability to generate inbound links from the internet- Proficiency using tools to track and report on response rates, traffic and pick up

- Broader digital marketing skills encompassing keyword generation, PPC marketing and banner advertising

- Experience of campaign management e.g. Google Ad Words, Ad Mob, Email

Shortlisted Candidates will be called directly.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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