Vice President - Marketing - Skincare & Haircare

We are currently searching for a Vice President - Marketing ( Skincare & Haircare) for a leading FMCG client of ours, based out of their corporate office in Kolkata.

The Ideal Applicant would be having 15-22 years of relevant experience. Would have worked in well-known MNC & national FMCG organisations, handling their personal care /skin care/haircare categories. Good pedigree is a must. Educationally would be from a reputed B -SChool ( 1998-2003 passouts )

The following is the JD for this position :

Responsible for leading and developing the brand strategy for Skin and Hair Care categories of 700 crore portfolio with100 crore advertisement budget.

- Ensure top line & bottom line growth through foray in new segments, category expansion and product innovation with proven ability to think out of the box and building businesses.

- Apart from being responsible for the brand P/L and the overall operations of the brand, driving long term brand strategy for existing categories and creating new categories.

- New Products launches lined up for Skin Care / Hair Care

- Translate Organisation's Business Vision & Strategy to derive the overall Brand and Market Strategy for the responsible product categories to develop a strong customer value proposition.

- Supports the individual Category Heads to derive the Marketing Strategy & Value Proposition of respective Category / Brands.

- Scans the market for potential new category/product opportunities to meet untapped consumer needs.

Functional Responsibilities

- Guide subordinates (Category Heads) to translate the Marketing & Brand strategies into detailed marketing plans and execution of the same.

- Ensures individual brand focus is maintained through all possible media options and co-ordinates with oversees the alignment of branding strategy of Organisation and individual brands.

- Takes overall responsibility for Product Conceptualisation, positioning & new product development in coordination with R&D.

- Monitors Health of the Brands, product performance segment wise and aligns actions to Marketing strategy.

- Drives effective media planning & evaluation to ensure optimal ROI on all media investments.

- Reviews the information on pricing patterns and pricing decisions of all brands.

- Regularly analyzes the competitor information through market intelligence and other sources.

- Scans the business environment on a continuous basis to identify, analyse and capture market trends and demands and provides developmental feedback for capability building targeted at catering to the market's present and future requirement.

- Evaluates marketing consultants employed on their deliverables and ensures desired results are achieved.

- Develops standardised Systems and Processes to enhance performance and remove redundancies.

- Create proposal for investment into new categories and capabilities.

Financial & Control Responsibilities

- Reviews the information on pricing patterns and decides on the pricing of products so that the top-line & bottom-line objectives of the brand group are strictly met; Closely coordinates with the Sales & Distribution and Supply Chain teams for the same

- Develops Annual Plans & Budgeting for the marketing function and strives to increase return on expenditure on advertisement & brand endorsement.

- Plans for and ensures optimal manpower costs within the department.

People Responsibilities :

- Drives a culture of performance amongst subordinates - Set goals, review and manage performance, guide and counsel and provide feedback on performance so as to ensure a motivated and committed team.

- Ensure enhancement of functional capabilities of the team.

- Candidate must be mature enough to manage a highly talented team and multiple stakeholders.

- Ensures effective career and succession planning for all positions in the department

- Takes overall responsibility for increasing ownership & empowerment within the department

Oversee any other assignment or special assignment based on business need as communicated from time to time by the Reporting Senior / Head of Function