Vice President - Marketing & Brand Development

Company:

Peepul Capital LLC is an Institutional Investor that partners with companies and helps them grow fundamentally stronger and better through its extensive operating and entrepreneurial experience. Founded in 2000, Peepul Capital is one of the early entrants into the Private Equity space in India. Between its three Funds, it manages a corpus of approximately USD700 Million of growth-oriented investments that are India-centric.

Role:

Peepul Capital is looking to hire a Vice President - Marketing and Brand Development as a strategic role for its portfolio companies. The individual will be a part of the Peepul Capital team and support our portfolio/ investee companies in developing marketing strategy and ensuring flawless execution. Portfolio companies tend to have their own marketing execution teams. More specifically the individual would be required to:

- Develop the category/ portfolio strategy and brand identity; use or develop insight to strengthen the competitive position of portfolio company brands

- Come up with innovative/ novel marketing strategies

- Build/ guide the marketing budget and secure buy in; be creative with spends

- Guide the portfolio companies on execution of marketing plans and assess efficacy of initiatives that are run

- Able to identify, work with and get great output from creative agencies, media planning and buying firms etc.

- Provide advice to the investment team during due diligence of prospective investment opportunities

Role-holder :

- Should have 10 - 15 years of experience in Branding & Marketing

- A sales stint early in ones career for 2 to 3 years is imperative

- Should have led the growth and success of at least a couple of brands so far

- Preferably from a premier management institute

- Understand how digital media works as a significant channel for brand growth

- Comfortable straddling the areas of thinking strategically and rolling up ones sleeves to take ideas into action

- Willing to be based in Chennai and travel nationally as required

- Entrepreneurial in nature and great at multitasking

- Able to easily build ones equity and relationships with founders, CEOs and marketing team of our portfolio companies

- The right candidate would be working in an FMCG company or performing a category strategy role in an agency