VP - Marketing

Department: Marketing

Band: S2

Location: HO, Mumbai

L1 Reporting To: Sr EVP - Marketing & Products

Job Profile VP - Marketing

Strategy and Planning (Marketing communication and Experiential Marketing):

- In house custodian & consultant on consumer behavior, communication, media, activations and brand

- Provide marketing support to achieve company objectives and strategic initiatives

- Increasing brand equity and ensure relevance and connect of the brand with consumers

- Identify customer and consumer segments for and aid targeting & positioning of appropriate product

- Finalize & Develop Marketing strategy and vision for ATL, BTL and Online activities

- Finalize budgets, plans and calendars of various sub functions (Marcom, Online, ATL and BTL) to ensure ROI for every initiative

- Fine tune or change plans basis competition, market and consumer trends

Enhance Brand equity:

- Strategy, design and implementation of marketing communication and media planning activities

- Monitor and sustain brand health (awareness, consideration and imagery)

- Create consumer pre-disposition and maintain brand differentiation and relevance

- Identify and develop innovative marketing platforms to influence various segments

- Grow and monetize platforms like Spell Bee, IPL

- Use online and social media to enhance brand equity and achieve business objectives

Enhance brand experience and engagement through:

- Experiential marketing - Get the consumer to experience the brand and engage them through exciting marketing opportunities and ideas

- Brand activation in mass market areas - Create brand presence in high footfall locations

- Identify and create properties that will enhance brand visibility on-ground at a national level

- Provide campaign support by extending the mass media campaign on ground

- Identify and create properties that will enhance brand affinity amongst the marketing segments identified by organization

- Local media interface and management

- Handle pan India implementation of OOH Identify innovative visibility opportunities in sync with overall communication strategy

- Create brand engagement for CSR initiatives in liaison with the CSR team

Consumer Insights and Market Research:

- Provide Direction and thought leadership to planning and strategy for consumer insights

- Drive a culture of decision making based on consumer insights/feedback

- Aid business planning and strategic decision making using customer insight/feedback

Support strategic and other organizational Initiatives:

- Design and implement Sales Channel Partner communication strategy

- Plan and integrate marketing support across various depts. and channels

- Provide consultancy to depts. on online communication, creative and activation initiatives

- Lead / consult on strategic initiatives launched by organization

- Consult on and maintain brand essence in all projects

Budgetary planning & control and Statutory compliance:

- Monitor Budgetary variance and planning

- Ensure proper budget allocation, monitoring and control and Effective utilization

- Work on risk mitigants as identified by the Risk Management Team

Team management:

- Structure the marketing team based on business and company requirements

- Develop a high performing team through right job allocation, recruitment, team building, motivation and skill building

- Mentor the team

Interested candidates please share your resumes

Harveen Kapur

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