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18/06 Vijaya Diwan
Head - Leadership Hiring at Chrysalis Consulting HR Pvt. Ltd.

Views:9572 Applications:438 Rec. Actions:Recruiter Actions:48

Vice President - Marketing - Apparel (14-25 yrs)

Kolkata Job Code: 228603

Looking for a suitable candidate for the position of Vice President-Marketing in Kolkata for a leading apparel company.Role of Head-Marketing. Position reports into the CEO.

Qualification: MBA/PGDBM(Marketing) from any of the Top 20 B-Schools in India.

Job Description:

The candidate will be responsible for both Online and Offline Marketing interventions and his/her job role can broadly be classified but not limited to the following :

Product - Pricing/Promotions/Communication Plan/GTM Plan:

- Pricing Strategy and formulation of Pricing Guideline

- Product Profitability

- Online/Offline Promotion/Schemes for Trade & Consumer

- ATL/BTL/Digital/Social Media Plan

- Overall GTM Plan integrating all the sub-functions of marketing and alignment of Sales function

Public Relations:

- Formulation and adherence of PR Strategy in consonance with overall Brand imagery

- Representing Organization at various Industry/Press Meets

Innovations & Product Development:

- Market Research/Dip Stick study/FGDs to identify segments

- Product/BrandInnovation to create excitement among TGs

- New Product launches

Revenue & Budgets:

- Product wise/Category wise/Geography wise revenue planning-AOP and delivery

- Budgeting of each Marketing Cost Head

- Putting in systems and processes to control marketing spends with in respective budget.

Strategic Planning:

- Environment Scanning

- Opportunity Mapping to increase market share

- Consumer & Channel Strategy basis existing competitive scenario

- Effective execution of strategic decisions to meet corporate objectives

Category & Brand Management:

- Categorywise Market Share delivery

- Enhancement of Brand Equity and Brand Saliency among TGs

- New Brand Launches and Brand Extensions

- Brand Positioning

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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