Founder / Principal Consultant at Apple Pie Consulting & HR Services
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Vice President - Digital Marketing - Education (10-15 yrs)
Job Title : VP Marketing
Business Unit : Marketing
Reporting to : CEO
About the Company :
company envisions being the go to destination for consumers to find, book & consume best Education in India. On this journey the company has built India's largest marketplace for learning needs. It allows a student to find the right tutors and coaching institutes to serve their needs.
Job Summary :
client is seeking a highly motivated individual, who is passionate about the education industry and is keen to make a difference to Indian education.
This person will join the team in the position of Director, Consumer Growth, and will be responsible for hitting aggressive consumer growth targets via content marketing, SEO, PPC as well as offline marketing.
Principal Duties/Responsibilities :
Responsible for planning, implementing and executing online and offline customer acquisition campaigns to generate business growth.
Identify target customer segments in the formulation of customer acquisition strategies.
Devise and execute growth hacking techniques, to achieve growth with a low acquisition cost.
Seek out new partnerships towards acquiring new consumers.
Manage a team of marketing professionals.
Manage Marketing Budget across various online and offline marketing activities.
Required Qualifications, Skills, Knowledge, Experience
Educational Qualifications:
Bachelor's Degree. Master's Degree a plus.
Key Skills :
SEO SEM
Must have :
paid marketing
B2C
startup experience
SEO/ SEM
Consumer Internet company
Growth in Traffic
Build a Traffic
startup experience
immediate joiners
scaling traffic for B2C
Professional Experience :
10+ years managing online & offline customer acquisition campaigns in a fast paced growth environment.
Proven track record with achieving consumer growth via content, SEO and other growth hacking techniques.
Experience in managing paid PPC campaigns, social media and email marketing.
Excellent analytical abilities to understand various business metrics, to drive marketing decisions.
Must be highly organized and able to prioritize and meet deadline and targets.
Excellent oral and written communication skills
Ability to work in a fast-paced, start-up environment
Entrepreneurial mind set is a big plus.
Target Companies
Consumer facing mobile / web product companies such as but not limited to LensKart, UrbanClap, BookMyShow, ClearTrip, Zomato, OLX, Pepperfry
Compensation Range:
Comparable to the top companies in the industry
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