Vice President/Country Manager - Sales - FMCG

Purpose of the Position : ( Major purpose why this role exists in the organization) This position is responsible for:- Creating strategy to increase market share & leading the entire Go-to-Market and end-to-end sales process for Country. Lead expansion in North & West India and also strengthen presence in existing geos. Developing a strong sales pipeline to become a market leader in industry Building a culture of delighting customers during each product discussion & point of sale Leading automation in Sales function Bringing market insights into building & executing strategies for winning in market Build framework for gathering Competition Intelligence.

Detailed Responsibilities (Major responsibilities of this position)

Lead overall sales strategy in the various channels and in terms of major customers by grasping target or category opportunities in line with Annual Business Plan (ABP).

Creating market for our products and feeding those channels on a timely basis.

Develop and maintain an efficient distribution network to ensure the comprehensive availability of company's products and services across the region to achieve or exceed the sales targets

To direct the Sales team and establish sales targets brand wise, pack wise as per ABP, help them in breaking the same geographically, monthly, weekly & daily targets.

To motivate & direct Sales team to establish coverage, distribution and display objectives to meet sales targets.

Establish and ensure that all sales administration procedures relating to the region are properly implemented to support the sales teams in their efforts to accomplish the sales targets

To plan and implement local sales promotion in consultation with marketing.

To analyse stock movement/availability & share market insights for pricing.

Help Business Head in developing long term pricing strategy to maximize variable margin through product/ territory/ pack mix decisions.

Have a clear focus on new channels like Institutions and Modern Trade, E-Commerce to build, Distribution, Visibility and volumes.

Co-ordinate and follow up with logistics and supply chain to ensure that adequate inventory stock of product is maintained for the business in order to meet the sales delivery schedules and provide the distributors with superior levels of service and meet the needs of the customer

Liaise with the Marketing team to ensure that adequate marketing support by way of merchandising and promotions is available in the region in order to provide brand visibility and promote sales in the region.

Lead development of all players in the Sales Organization.

Work towards reduction in cost with optimum usage of resources

Special requirements, external and internal contacts, travel, working conditions, etc.