Vice President - Brand - FMCD/Telecom (15-20 yrs)
JD :
- Lead the verticals of customer brand and customer touch points
- Launch effective campaign - Both tactical as well as acquisition and Improve the brand-track
- Lead and drive social media presence using website as a touch-point
- To strengthen the equity of brand, by creating significant affinity among the prospects, existing customers and channels.
- To contribute to the development, implementation, monitoring and review of a business strategy that maximizes the brand top and bottom line
- To own and inculcate a wholesome business view, for creating and implementing comprehensive brand and marketing initiatives
- Development and implementation of impact-full brand strategy
- Conceives, implements and encourages brand innovations for ensuring the brand vitality
- Developing marketing strategy for new and existing products.
- Overseeing the budget and time bound implementation of marketing strategy and support campaigns, events, digital marketing and PR as a custodian of brand.
- Deep understanding of FMCD space
- Deep understanding of sales
- Lead and drive social media presence via digital marketing initiatives
- Actively get involved with product strategy and lead the product roll out
- Lead product roll out and go to market strategy
- Launch effective campaigns - improve TOMA and brand-track scores
- Defining the scope of work for the agency and working with them to achieve the same in the timelines that have been discussed
- Gathering market intelligence of the stakeholders and competitors alike on a routine basis
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