iimjobs

.com
Chat

iimjobs
jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
14/04 Debolina
Director,HR at VF Brands India Pvt. Ltd

Views:4396 Applications:471 Rec. Actions:Recruiter Actions:35

VFC - Marketing Manager - Retail/FMCG (3-5 yrs)

Bangalore Job Code: 139931

Position:Manager - Marketing

Location of Position : Bangalore

QualificationsPost-graduation: MBA from reputed B schools mandatory

Prior Experience : 3-5 Years of experience in Marketing position in a MNC setup. Candidates from Retail, or
FMCG industries will be preferred .Should have Experience in Events and BTL activation

Role & Responsibilities :

- Handling the complete marketing, visual merchandising and PR activities for the VANS brand

Responsibilities:

- Coordination with APAC team for the Direction and Content for Marketing

- Drive all events – music, skate and lifestyle

- Own the process for digital marketing – soon to be launched social media, website content brief and management, partnered video content

- Seasonal retail marketing - window and in-store visuals, in store promo’s, Customer Marketing, Ecom marketing

- Executes seasonal PR, key stories to the media.

- Outdoor media buying and visual asset management (hoardings, other out of home etc)

- Manages advertisement in select print media

- Seeding influencers, including music/fashion/lifestyle icons

- Coordinates consumer research and insight collation.

- Sets up the environment Vans sell-in sessions (roadshows) 4x a year

- Handling of PR agency, Print Media agency and any other agency which comes on board later

Key Result Areas :

- Timely and effective execution of Marketing in stores as well as in Digital media

- Activity ROI, media costs saving, budget compliance with investments optimized for maximum returns

- Retail footfall, conversions, incremental sales through various marketing programs

- Brand salience, brand equity scores as per targets

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

See more initiative
Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights
  • Follow-up
Something suspicious? Report this job posting.