Leadership Role - Marketing  This role is responsible for delivering 3 goals - Increasing organic traffic to the website, high traffic to leads conversion and increasing online revenues. For these goals, the role will need to work with a team to create engaging content for SEO, lead generation and email marketing; Transform product messaging into content that maps to the buyer's and sales journeys and delivers assets that engage throughout a customer's journey.  Specific responsibilities include :  - Develop the content strategy and creating assets such as videos, eBooks, web pages, emails, qualification call scripts, sales tools, data sheets, white papers and infographics  - Lead Social Media content strategy to build the VakilSearch and Libra brand and to engage with users  - Increasing organic leads through website and through email marketing  - Researching keywords and content to support search engine optimization (SEO) and optimizing web content based on results.  - Analyze and report on the impact of the content on conversions, and work with the web and analytics teams to optimize content.  - Optimize email campaigns against key metrics including open and click through rates, and registration conversion rates.  - Work with designers to develop creative content for acquisition and retention campaigns.  - Manage a process of iterative A/B testing to continually improve performance through optimized messaging and targeting.  - Continuously track and improve traffic, traffic to leads and leads to online revenue metrics  Experience :  - Bachelor's degree in Marketing (MBA preferred but not required)  - Ideally 6+ years experience  - Proven work experience in B2B acquisition and/or retention programs  - Demonstrated experience of increasing organic traffic for websites with monthly organic traffic of more than 100k unique visits  - Strong understanding of inbound, content marketing and SEO  - Strong written and verbal communications skills, and analytical skills  - Experience with Google Analytics  - Experience with email tools tools like Hubspot, iCubes, Cheetahmail or Pardot

Chennai

vakilsearch.com - Leadership Role - Marketing 

vakilsearch.com - Leadership Role - Marketing  ,Job Description for vakilsearch.com - Leadership Role - Marketing  in Vakilsearch in  Chennai for (6-10) years of experience. Apply Now!

Job Description for vakilsearch.com - Leadership Role - Marketing  in Vakilsearch in  Chennai for (6-10) years of experience. Apply Now!