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15/06 Taruna Nigam
HR at V-Mart

Views:9897 Applications:110 Rec. Actions:Recruiter Actions:0

V-Mart - Head - Marketing (8-12 yrs)

Delhi/NCR Job Code: 462340

Accountabilities :

Execute the marketing strategy for VMart to ensure maximum return over spend

Responsible for design and implementation of in-store promotion programs to keep the customers interested

Develop and execute advertising and media programs for user outlets or regions to ensure brand presence in the market

Develop and execute loyalty programs across VMart outlets as per the company strategy

Develop and grow the digital medium for reaching to the customers

Develop and retain a team of committed people

Major Activities :

Understand the market environment and competition plans and suggest the most suitable marketing plan for the business unit

- Co-ordinate with retail operations & merchandising teams and plan the monthly marketing event calendar and ensure adherence to the same

- Ensure timely execution of marketing activities to get the maximum benefit

- Design system and processes to capture the return from marketing activities and present the same to management

- Keep a watch on the competition activity to ensure VMart is well prepared to maintain and increase its market share

Plan for various in-store promotion programs and coordinate to ensure adherence to timelines

- Engage with marketing agencies to design and approve the creative

- Ensure development of merchandising and communication for the products in line with the business unit strategy

- Ensure the promotion material is available to the outlets and instructions given on the use/display of the same

- Collect feedback and sales increase due to each promotion program

- Increase of VMART Brand Value & Acceptability through Branding Exercises

Work with the retail operations team to identify outlets/regions requiring media marketing support

- Plan and get the media plan (medium, budget, discounts etc.) approved

- Engage with marketing agencies or local advertising options like newspaper, fliers etc. to execute the marketing program

- Collect feedback and sales increase due to each promotion program

Engage with various departments and develop a loyalty program specific for each region

- Present and get the loyalty program approved by the management

- Co-ordinate with departments to implement the loyalty program while ensuring continuously track and audit the progress of the loyalty program to ensure that it is not being misused by customers/staff

- Collect feedback and sales increase due to each promotion program

Develop and implement the plan for reaching out to the customers through digital/offline methods as defined by the company strategy

- Ensure development of quality content for website, magazine and other mediums

- Develop strategy to reach out to maximum users through these new initiatives

Train and develop competencies of all employees

- Maintain effective relationship with managers and officers within the function ensure teamwork with related functions

- Ensure that staff are developed, trained, motivated, evaluated for job performance and compensated fairly

- Ensure proper staffing in areas of responsibility

Key Performance Indicators :

Adherence to marketing calendar

- Return on marketing spend

- Updated data on market environment, customer preference and competition

- Number of in-store promotion programs

Number of media marketing programs

- ROI of media marketing programs

ROI of Loyalty programs

- Number of outlets covered under the loyalty program

Number of new mediums used for reaching to customers

- Customer reach of mediums

% Employee Attrition

- Employee Engagement Survey score

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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