V-Mart - Head - Marketing (8-12 yrs)
Accountabilities :
Execute the marketing strategy for VMart to ensure maximum return over spend
Responsible for design and implementation of in-store promotion programs to keep the customers interested
Develop and execute advertising and media programs for user outlets or regions to ensure brand presence in the market
Develop and execute loyalty programs across VMart outlets as per the company strategy
Develop and grow the digital medium for reaching to the customers
Develop and retain a team of committed people
Major Activities :
Understand the market environment and competition plans and suggest the most suitable marketing plan for the business unit
- Co-ordinate with retail operations & merchandising teams and plan the monthly marketing event calendar and ensure adherence to the same
- Ensure timely execution of marketing activities to get the maximum benefit
- Design system and processes to capture the return from marketing activities and present the same to management
- Keep a watch on the competition activity to ensure VMart is well prepared to maintain and increase its market share
Plan for various in-store promotion programs and coordinate to ensure adherence to timelines
- Engage with marketing agencies to design and approve the creative
- Ensure development of merchandising and communication for the products in line with the business unit strategy
- Ensure the promotion material is available to the outlets and instructions given on the use/display of the same
- Collect feedback and sales increase due to each promotion program
- Increase of VMART Brand Value & Acceptability through Branding Exercises
Work with the retail operations team to identify outlets/regions requiring media marketing support
- Plan and get the media plan (medium, budget, discounts etc.) approved
- Engage with marketing agencies or local advertising options like newspaper, fliers etc. to execute the marketing program
- Collect feedback and sales increase due to each promotion program
Engage with various departments and develop a loyalty program specific for each region
- Present and get the loyalty program approved by the management
- Co-ordinate with departments to implement the loyalty program while ensuring continuously track and audit the progress of the loyalty program to ensure that it is not being misused by customers/staff
- Collect feedback and sales increase due to each promotion program
Develop and implement the plan for reaching out to the customers through digital/offline methods as defined by the company strategy
- Ensure development of quality content for website, magazine and other mediums
- Develop strategy to reach out to maximum users through these new initiatives
Train and develop competencies of all employees
- Maintain effective relationship with managers and officers within the function ensure teamwork with related functions
- Ensure that staff are developed, trained, motivated, evaluated for job performance and compensated fairly
- Ensure proper staffing in areas of responsibility
Key Performance Indicators :
Adherence to marketing calendar
- Return on marketing spend
- Updated data on market environment, customer preference and competition
- Number of in-store promotion programs
Number of media marketing programs
- ROI of media marketing programs
ROI of Loyalty programs
- Number of outlets covered under the loyalty program
Number of new mediums used for reaching to customers
- Customer reach of mediums
% Employee Attrition
- Employee Engagement Survey score
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