UnitedHealth Group - Lead Business Analyst - Unica Campaign

Lead Business Analyst - Unica Campaign

Discipline : Business Operations

Industry : Business Analysis

Job Description/Purpose of Job :

- This position is responsible for campaign list extraction and response analytics as well as providing data related insights supporting the various product suites within OptumHealth.

Job Components :

Major Responsibilities :

- Create and execute campaign list pulls for major direct marketing efforts (direct mail, email & telemarketing) as well as smaller, trigger-based programs within the framework of the overall contact strategy.

- Must have hands on Unica Campaign or Unica Interact Module.

- This individual will use their knowledge of the customer and data to assist in providing direction and campaign executions designed to drive up engagement and enrollment into our products

- Assess and interpret needs and requirements of our partners

- Extract and manipulate data by performing database queries that support marketing efforts

- Provide actionable insight by giving explanation and interpretation of data to support dept and business unit needs

- Maintain a strategic relationship with business partners to develop deeper understanding of their business and goals, suggest new strategies

No. of Openings : 1

Qualification :

- A Bachelor degree in related field or equivalent work experience

- At least 3 years experience using campaign management tool i.e. IBM Unica

- Strong working knowledge of using SQL & SAS language to query data in relational databases

- Advanced level of Access and Excel required

- 2 years experience identifying solutions and interpret data into actionable information

- Marketing analysis background with solid business foundation, especially in campaign generation

- Ability to manage multiple projects while meeting deadlines

- A background in the healthcare industry is preferred

- Experience in Exact target/Salesforce is preferred

Competencies and Best Practice for High Performers

Work Skills/Experience :

- Deadline oriented

- Strong communication skills (written and verbal); ability to present communication plans to customers

- Consistently demonstrates flexibility and complex problem solving ability

- Ability to execute campaigns, analysis and report results to the business team

Personality/Work Culture Fit :

- Ability to execute plans with strong attention to detail

- Works independently with minimal direction

- Highly motivated with ability to work in a fast paced, changing environment

- Ability to build and maintain strong internal relationships with various cross functional areas

- Comfortable and adept at working in large organizations with matrix organizational structures

The Apply Button will redirect you to website. Please apply there as well.