Organization : United Spirits Limited   Position : Innovation Planning Manager   Supervisor's Position : Innovation Planning Head   PURPOSE OF THE ROLE :   The purpose of the role is to partner with the Innovation marketing team in driving the future growth of the business by influencing the strategies of choice and aiding mix development based on deep consumer, culture and market understanding and thereby enabling innovation planning & decision making   TYPICAL ROLE REQUIREMENTS :  Qualification :   - MBA with specialization in Marketing (tier I/ II institute )   Experience :  - 4-7 Years of experience with at least 4 years of solid primary marketing research experience (client or agency) in consumer research   Knowledge & skills :   - Experience with a wide variety of primary research methodologies in both qualitative and quantitative approaches  - Extensive experience across product categories, specifically CPG (consumer packaged goods) trends   - Ability to study consumer lifestyle, consumer-category relationships to identify emerging consumer and cultural trends   - Ability to apply statistical and other multivariate analyses  - Proficient with MS Office and statistical packages such as SPSS  - Strong communication skills in writing, speaking and presenting  Best Suited for Someone who :  - Can see patterns in data  - Is excited to study and interact with consumers in their cultural setting to be able to generate culturally relevant insights  - Very curious in nature, wanting to understand the - whys-   - Is creative with numbers and also comfortable in interacting with consumers and shoppers  - Is Well versed with statistical tools and techniques  AREAS OF RESPONSIBILITY :  Planning & Insights Generation :  - Deliver true consumer insights on innovation projects by using both primary and secondary research to drive the innovation business   - Responsible for jointly developing the strategy for innovations along with the innovation marketing team  - Work with cultural experts to be abreast with popular culture references, trends and its implications such that it can be leveraged by brands to establish the role that brands/ innovations will play in the culture   - Define problems, collect information, establish facts and draw valid conclusions to drive insights  - Act as a bridge between smart strategic thinking and great creative solutions  - Keep abreast of developments within the client's industry and pass on this knowledge to the rest of the team  - Contribute to ongoing thought leadership initiatives based on consumer insights skills  USL Market research :  - Develop a deep understanding of consumers, trade and markets in India across categories, and be the consumer insights and knowledge champion  - Have a flair for exploratory, evaluation and diagnostics research - design, methodologies and when to use what and identifying the right research agency to undertake a particular research  - Identify areas for research and manage all market research initiatives, both qualitative and quantitative with the optimum utilization of time and budget  - Identify suitable research agencies, oversee the research activities, collate field data, define logical cuts and check the sanity of the information provided  - Responsible for contributing to the development and application of best practices for consumer and market Insights within USL  - Define the data needs with input from stakeholders and then work closely with the innovation team as well as with the suppliers on ensuring high quality deliverables, reporting and analysis  - Responsible for innovation planning by partnering with the creative agencies to develop sharp insights and translating those into compelling concepts   - Develop questionnaires, analyse and interpret data collected, develop presentations and make recommendations based on findings of the research  - Contribute to the development and application of Best Practices for Consumer and Market Insights within USL  Monitor and evaluate (M&E) the Innovation KPIs to assess the market-impact of specific innovation projects   Execution of research projects :  - Develop strong relationships with global and regional external research suppliers to ensure superior service and quality  - Conduct regular market research activities to gauge the pulse of the industry and be up to date with latest trends in consumer preferences and competitor strategy  - Conduct regular market assessment exercises to represent market data/activities (own product v/s the competitor)  - Undertake strategic research activities for spotting global and macro-economic trends in spirits industry. Provide strategic feedback like competitor movement, emerging trends, changing consumer preferences to the respective brand head based on market analysis.  - Maintain ongoing relationships with external research agencies and consultants to ensure the organization receives excellent standards of service.  - Provide deep dive assessments of market focused topics as needed to support innovation projects/ brands  - Develop - knowledge- modules on a regular basis based upon research done on a brand/ segment/ category  - Weekly report to Head of Innovation Marketing Head on the research assignments handled and status

Bangalore

United Spirits - Manager - Innovation Planning 

United Spirits - Manager - Innovation Planning  ,Job Description for United Spirits - Manager - Innovation Planning  in Diageo in  Bangalore for (4-7) years of experience. Apply Now!

Job Description for United Spirits - Manager - Innovation Planning  in Diageo in  Bangalore for (4-7) years of experience. Apply Now!