Organization : United Spirits Limited  Department : Marketing  Position : Consumer/Brand Planning - Manager  Supervisor's Position : Chief Planning Officer   PURPOSE OF THE ROLE :   The purpose of the role is to partner with the marketing team in identifying the right growth segments (Market & Trade Insights), making USL brands & innovations more appealing to consumers (Consumer Insights) and thereby enabling brand planning & decision making   TYPICAL ROLE REQUIREMENTS :  Qualification : MBA with specialization in Marketing (tier I/ II institute )  Experience : 4-7 Years of experience with at least 4 years of solid primary marketing research experience (client or agency) in consumer research  Knowledge & skills :   - Experience with a wide variety of primary research methodologies in both qualitative and quantitative approaches  - Extensive experience across product categories, specifically CPG (consumer packaged goods)  - Ability to apply statistical and other multivariate analyses  - Proficient with MS Office and statistical packages such as SPSS  - Strong communication skills in writing, speaking and presenting  Best Suited for Someone who :  - Can see patterns in data  - Very curious in nature, wanting to understand the - whys   - Is creative with numbers  - Is Well versed with statistical tools and techniques  AREAS OF RESPONSIBILITY :   Planning & Insights Generation :   - Responsible for jointly developing the strategy for new and existing businesses and innovations along with the brand teams  - Deliver true consumer insight by using both primary and secondary research  - Define problems, collect information, establish facts and draw valid conclusions to drive insights  - Act as a bridge between smart strategic thinking and great creative solutions  - Keep abreast of developments within the client's industry and pass on this knowledge to the rest of the team  - Contribute to ongoing thought leadership initiatives based on consumer insights skills  USL Market research :   Develop a deep understanding of consumers, trade and markets in India across categories,and be the consumer insights and knowledge champion  - Define the data needs with input from stakeholders and then work closely with the brand teams as well as with the suppliers on ensuring high quality deliverables, reporting and analysis  - Display strong focus and involvement in understanding business and brand objectives and working with brand teams to develop and manage learning plans to best meet them.  - Provide data, to prepare and support brand plans made annually, and to evaluate the effectiveness of the market intervention strategies  - Identify areas for research and manage all market research initiatives, both qualitative and quantitative keeping in mind time and budget  - Identify suitable research agencies, oversee the research activities, collate field data, define logical cuts and check the sanity of the information provided  - Responsible for planning different aspects of research function such as consulting with marketing teams to understand research issues, solicit bids from research agencies, select and manage research agencies  - Develop questionnaires, analyse and interpret data collected, develop presentations and make recommendations based on findings of the research  - Contribute to the development and application of Best Practices for Consumer and Market Insights within USL  Execution of research projects :  - Develop strong relationships with global and regional external research suppliers to ensure superior service and quality  - Conduct regular market research activities to gauge the pulse of the industry and be up to date with latest trends in consumer preferences and competitor strategy  - Conduct regular market assessment exercises to represent market data/activities (own product v/s the competitor)  - Undertake strategic research activities for spotting global and macro-economic trends in spirits industry. Provide strategic feedback like competitor movement, emerging trends,changing consumer preferences to the respective brand head based on market analysis.  - Maintain ongoing relationships with external research agencies and consultants to ensure the organization receives excellent standards of service.  - Provide deep dive assessments of market focused topics as needed to support internal brands  - Provide high priority industry impact assessments in collaboration with key business unit leaders  - Develop - knowledge- modules on a regular basis based upon research done on a brand/ segment/ category  - Weekly report to Head of Marketing and Category Head on the research assignments handled and status

Bangalore

United Spirits - Manager - Consumer/Brand Planning 

United Spirits - Manager - Consumer/Brand Planning  ,Job Description for United Spirits - Manager - Consumer/Brand Planning  in Diageo in  Bangalore for (4-7) years of experience. Apply Now!

Job Description for United Spirits - Manager - Consumer/Brand Planning  in Diageo in  Bangalore for (4-7) years of experience. Apply Now!