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Manager HR at United Spirits
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United Spirits - Institutional Sales Manager (6-10 yrs)
Key Responsibilities :
- Develop and execute key account strategy for defined set of key accounts with primary responsibility for sales and driving Key account relationships
- Design a strategy for each key account based on USL imperatives/Key Account understanding
- Manage profitability of the brands (working on the brand contributions and cost cards)
- Develop a clearly defined TOT(Terms of Trade) agreement for all Key Accounts
- Develop and ensure execution of a Quarterly calendar of Trade marketing activities for Key Account with a clear definition of programs and expected results
- Track and monitor performance of Key Accounts through regular information gathering and Analysis; design plans to block competitor activity
- Ensure availability of the entire portfolio of products in POPs and respective outlets
- Ensure portfolio visibility across all channels and develop innovative ways of increasing the same
- Select appropriate channels to push the products and increase visibility vis - a - vis competitor
- Drive initiatives to increase share of throat in the entire channel through consumption driving strategies and draw activity calendar for the channel to drive experience, and visibility
- Manage local area promotion budgets effectively to ensure optimum return on money spent
- Explore image building and alternate channel opportunities of boosting volumes (gifting, cross promotion, tie ups, events, promotions etc.)
- Plan for other business activities like volume/market share and competition tracking
- Plan brand activations and regional activations
- Study data/trends of strategic accounts and plan activations accordingly
- Build strong relationship with local sales, marketing stakeholders and Key Account Stakeholders
- Compile daily/weekly reports for brand's performance analysis
- Coach and mentor the team; help design career path and facilitate people development activities
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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