Organization : United Spirits Limited   Position : Brand Performance Manager  Supervisor's Position : Marketing Head   PURPOSE OF THE ROLE :  The purpose of the role is to pull together a cross functional team of specialists, customer marketing and agencies with the objective of delivering breakthrough GAME plans entailing delivery of monthly & quarterly brand IOP on secondary volume, NSV, market share, recruitment (P4W) & re-recruitment (P4W/EvT%) across each RPC cluster and beating the AOP   OPERATING NETWORK :  Other Roles/Teams WITHIN the Function :  - MLT  - Consumer Planning Team  - Media Planners   - Digital Marketing Team  - Innovation team  Divisions/ Departments OUTSIDE the Function :   - EXCOM & MANCOM  - HO & Regional Customer Marketing   - Media Buyers  - HR Business Partner  - Diageo Global Brand Teams (For Premium & Luxury MM)  - Finance BP   - Franchise Mktg team   External Interface :  - Research Agencies  - Packaging & POP Design Agencies  - Ideation & Co-Creation agencies  - Creative & Communication Agencies  - Brand Licensing & Franchise Agencies  - Brand Licensing Partners  - Distributors & Wholesalers  - Off-Trade & On-Trade Retailers  - Party Organizers & Socializing service companies  - Shoppers / Consumers  Qualification : MBA with specialization in Marketing (tier I/ II institute )   Experience : Minimum 4-8 years experience in Sales & Marketing with at least 3 years experience in marketing & innovation   Knowledge & skills :   - In depth understanding and appreciation of Segment - consumer insights  - Ability to translate consumer and customer insight into optimal growth driving strategies.  - Brilliantly executes with immense attention to detail   - Strong Analytical skills  - Drives NGM thinking and principles clearly through each key strategic work stream and execution elements   - Powerful articulation and story telling  - Strong Commercial Acumen   Best Suited for Someone who :  - Very keen orientation on the commercial side of the business,   - Likes roles that are operationally intensive on a day to day basis  - A good practical sense of what will work on the ground and what won't   - Excited with the prospect of innovating using non-mainstream communication vehicles  - Great analytical and numeric power  - Able to influence people in large numbers on an agenda  AREAS OF RESPONSIBILITY :  Leadership & GAME Planning :  - Lead the development, selection and identification of all growth drivers as a part of GAME planning  - Lead the overall management of brand budget (ATL/HASP) & the flex to deliver incremental CAAP by delivering better ROI  - Lead the execution of the 6 month activity calendar  - Lead the media planning process and execution in partnership with the media team  - Create simplified tools & templates to manage performance conversations with support from Analytics & Finance teams  - Identify and fill all SKU/pricing opportunities  - Lead all brand performance reviews with he portfolio head & CMO  PERFORMANCE MEASURES (QUANTITATIVE / QUALITATIVE) :  Brands P&L (co-own)  - NSV  - Volume & Value Market Share Delivery  - No. of growth drivers delivered  - Spontaneous awareness and P4W  - Battle/Business segment share  AREAS OF RESPONSIBILITY :  Collaboration & Performance Execution :  - Ensure flawless execution of growth drivers that are likely to impact the performance of the current & next quarter across RPC clusters, in collaboration with central customer marketing & cluster RPC teams  - Identify relevant M&E and analytics framework for each growth driver by working with the planning/analytics team  - Ensure timely availability of all brand/ROI analytics and drive agility in the performance decision making by working closely with planning/analytics, finance, HO & RPC cluster heads, customer marketing & commercial teams  - Support the marketing manager on brand performance management through S&OP process by providing M&E and predictive analytics that shapes and influences the plan  - Drive incremental gross profit & gross margin for the respective brands by supporting the marketing manager on GM enhancement and Brand value engineering opportunities  - Support the marketing manager in development and sign off of the learning action plan in partnership with planning (quarterly & annual)  - Jointly work with the marketing manager in piloting new growth drivers and building new asset capability (after POC)  - Ensure the brand has proven growth drivers through strong cause-effect analytics & achievement of quarterly plans before every Annual Game Planning cycle  Driving Innovation :  - Lead Renovation projects from Gate 5 to Gate 6  - Lead Innovation project commercialization from Gate 5 to Gate 6 with support from BCC Project Manager & Innovation Head  Note : Diversity would be preferred.   Salary Offered between 14 to 17 LPA

Bangalore

United Spirits - Brand Performance Manager 

United Spirits - Brand Performance Manager  ,Job Description for United Spirits - Brand Performance Manager  in Diageo in  Bangalore for (4-8) years of experience. Apply Now!

Job Description for United Spirits - Brand Performance Manager  in Diageo in  Bangalore for (4-8) years of experience. Apply Now!