UCB Pharma - Product Manager

For MS Division: Incumbent will be handling Allergy Portfolio

Job Requirements:

Qualification: Graduate in Science or Pharmacy preferably with a MBA in Marketing Management.

Work Experience: Overall 2-3 years of experience around 1 year experience in Sales. Worked either in good MNC or an Indian organization and have an experience in launching new brands.

Position Summary

Responsible for developing and implementing marketing strategies, goals and operational plans to increase overall Brand profitability for the UCB range of products. Support the Sales team by interacting with them, communicating the brand strategy effectively and aid them in terms of brand promotion. Understanding the unmet therapeutic need and find ways to plug them, by evaluating opportunities relevant to UCBs product profile. Drive the new product launches by understanding the market, customizing the launches locally and preparing UCB for the same. Building External customers.

Job Duties and responsibilities

Core (Technical/operational responsibilities e.g. functional duties, financial mgt., project management)

- Devises creative branding plans with effective product promotion and pricing strategies for the allotted brands for augmenting field force efforts and achieving planned objectives.

- To ensure resources (from the brand plans) are used in an optimal manner. Control and Monitor expenses such that it does not exceed agreed expenditure and gives maximum return on investment

- To determine in conjunction with relevant personnel the appropriate portfolio mix/focus based on optimal resource allocation, internal capability, market fit, competitive dynamics and corporate expectations.

- Devise and implement product strategies that will achieve optimal long-term performance across the portfolio in terms of market share and product performance. To work with various functions to ensure UCB capability is in line with long-term portfolio strategy.

- To ensure that the plans/strategies are in line with the companies policies, values and ethical practises.

- To ensure effective and timely implementation of marketing plans through open communication and close co-operation between sales, marketing and medical team. To foster a work atmosphere that promotes innovation and a passion for performance.

- To review the brand performance as per internal and external indicators.

- Responsible for joint field work so as to understand the level of execution and the success of the brand strategy.

- To be fully conversant with the customer/market place, key dynamics and policies in addition to an up to date knowledge of key competitors and their likely strategies. Interact with external customers (doctors) to promote the products and build customer relations.

- Coordinate with procurement team for promotional materials as per specifications and company’s branding guidelines as well as for distribution to the field staff as per plan.

- Coordinates with various departments for lecture tours, promotional strategies and national and international level workshops.

People Management (Responsibility for leading, motivating field colleagues)

- Motivates the field force through product related campaigns and reward programs (product performance, strategy building and excellence workshops, newsletters, awards, etc.)