TVS Motor - Assistant General Manager - Marketing

Purpose of the role:

Custodian of the customers- voice. Enables organization to focus on Premium segment. Manage brands in the segment through their lifecycle. Ensure that establishing the brand as the most preferred in the TG defined through differentiated product definition and Positioning. Ensure a good mix of strategic and tactical business approach. Has to liaison with R&D and sales and be equally adept at both while handling a team of motivated brand managers below him/her.

Role and Responsibilities:

1) Establishing the brand as most Preferred in its segment

2) Market share & Volume Growth

3) CAME

4) Improve Traffic for a given product

5) Resource allocation

6) Monitoring spend effectiveness

7) Activation design & activity effectiveness

Qualifications:

Academic:

- Requires a MBA - Marketing with at least 60% from Top management colleges and engineering background.

Experience:

- Having experience between 10 - 12 years in similar roles and including some exposure to sales would be an added advantage. Auto; Durable; FMCG industry exposure would be an added advantage.

Competencies / Skills:

- Having good knowledge on sales, marketing, business statistics, business management (sales, finance & marketing) & ATL & BTL Activities