Department : Sales
Position : Area Sales Development Manager (ASDM)
Job Purpose : Plan, develop and implement business strategies for overall growth of the area allocated & the distributers in that area, with the objective of improving sales, fostering profit line, developing strong line of leaders and enabling business expansion
Roles & Responsibilities :
Administer & manage distributors- business, sales, and performance :
- Plan and set KPIs (Sales, Recruits, Retention of active sales force,Promote - ups) and sales target for DBs and regularly have business plan meetings with them
- Measure DB performance and providing innovative & startegic inputs to improve it
- Collaborate with the DMA team to ensure a booming financial health of the DBs- business
- Design a training calendar for the distributers and sales force and accordingly ensure weekly meetings & monthly workshops
- Oversee that the DBs are abiding by the company processes and procedures
Identify new potential areas for expansion and accelerating its development :
- Conduct area mapping to identify new areas for expansion, potential vs penetration update
- Formulate strategies for new area development
- Identify the strengths of the area and constantly work towards capitalizing on them to bolster business growth
- Identify the weaknesses of the area and design and implement measures to overcome them
- Regularly monitor the business and analyse the data from MIS to understand trends & hence use them to formulate strategies
Acting as a guide, mentor, trainer to the sales team as well as the distributers and new leaders in the region :
- Identify potential consultants & managers, train & mentor them to make them eligible for promotion
- Attend meetings & field actions to analyse them and provide feedback on the same for improvement
- Extend exclusive trainings(instruct, demonstrate, observe and coach) to the distributers
- Conceptualize, design & customize training modules in response to the training need specific to area challenges
- Mentor & motivate the sales force to perpetuate their trust in the company and its vision
- Management and administration in the execution of regional events, BTL activities, exhibitions, demo parties, recruiting parties & keep the -Chain of Confidence alive
- Manage strong long-term relationships with distributors and sales force by supporting, influencing and motivating them
Preferred Skills :
Multi-tasking :
- Team player & leadership capabilities
- Persuasion & Influencing skills
- Communication & presentation skills
- Time management
- Communication skills
- High EQ
- Training Skills
- Analytical Skills
- Problem solving capabilities
Educational Qualification & Relevant Experience :
MBA/ Post Graduation with 8-12 years of experience
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