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05/07 Vinodh T
Deputy Manager - HR at TI Cycles of India

Views:26282 Applications:591 Rec. Actions:Recruiter Actions:170

Tube Investments of India - Brand Manager - Marketing (2-7 yrs)

Chennai Job Code: 468875

TI Cycles of India is looking for Brand Manager - Marketing (Chennai location).

- Brand Management Experience & Monitoring and analyzing market trends.

- Proactively map Consumer insights through market visits by interaction with consumers, channel & sales teams.

- Coordinate & Create Integrated Marketing Communication plans category wise. Implement & measure effectiveness of the activities to map brand recall/brand share.

- Studying competitors' products and services & Exploring ways of improving existing products and services, and increasing profitability

- Map & analyse category wise brand performance in terms of sales of existing & new products on a monthly basis with category managers through a watch dog role. (Look at a 4P approach)

- Advertising - Creative concepts for TVC, ATL & BTL Collaterals as per brand protocol.

- Key consumer groups interaction - Feedback on new products, Map Consumer Expectations towards category.

Desired Skills and Experience

Any Graduates / PG Diploma (Marketing) / Media studies with 4 to 7 years of experience in Consumer Goods/ Sports /Lifestyle/ FMCG Industry

Good knowledge of a wide range of marketing techniques and concepts

Should have Work experience with Premium brands is an added advantage

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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