TSD Corp - Manager - Digital Media

- Spearheading Digital Marketing (Paid Search, Social Media, Display Ads, Affiliates, Emailers, etc.) activities for some of our clients

- Strong Media Planning & Buying capabilities. Has prepared and managed multi-channel large media budget plans across verticals/ brands.

- Define online advertising strategy, propose media plans and create multichannel advertising campaigns

- Execute/oversee/ manage Google SEM, Facebook (paid ads, engagement on groups), Display Media across portals, Lead/ performance campaigns with affiliates, and so on

- Create, manage, optimize ad spend across these in a data driven approach

- Data & performance driven conversion funnel optimization

- Strategizing, Planning & Executing activities for all SEM / SMM / ORM / Apps marketing

- Responsible for Optimising web traffic and performance metrics like CTR, engagement, lead generation, conversions, etc.

- Email marketing strategies to drive higher returns

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

- Brainstorm new and creative growth strategies

- Collaborate with agencies and other vendor partners.

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.