About Treebo

Treebo Hotels is a tech-enabled budget hotel chain with headquarters in Bangalore, and a presence across India. With its present network of over 150 hotels in 35+ cities and growing, Treebo aims to soon become the country's largest hotel chain. Within only 15 months from inception, Treebo has already become India's top rated chain in the economy segment. After a new round of funding in July 2016 led by Bertelsmann India Investments and existing investors, SAIF Partners and Matrix Partners India, Treebo has raised a total of 150 crore in funding. Founded by former Myntra executives Sidharth Gupta and Rahul Chaudhary along with MakeMyTrip's Kadamjeet Jain, the company is changing the paradigm of the budget hotel industry by providing high quality rooms to business and leisure travelers across the country at an affordable price.

Job Description

As the Manager, Media & Research, you will be responsible for all the media planning & buying, as well as planning & executing various quantitative and qualitative consumer researches to support Treebo's brand marketing efforts. Working closely with the Strategic / Brand Marketing lead, you will not only help derive great consumer insights to build brand campaigns, but will also ensure the best bang for the back by stupendous media decisions.

On a day to day basis, you will be working on:

- Leading the media planning initiatives (offline and online) at Treebo

- Driving media efficiencies by efficient planning and negotiation with the media agencies and media houses

- Proactively identifying the various media opportunities aligned with the marketing objectives (brand building and customer engagement in-turn driving relevant traffic and revenue)

- Managing relationships with the media agencies, media houses, print houses etc.

- Recommending optimal media choices, time/duration/location choices basis business objectives

- Generating insights and learning's basis an in-depth media evaluation after the campaign

- Planning and conducting quantitative and qualitative consumer researches

- Helping the marketing team arrive at key consumer insights to base the brand campaigns / communication on

- Regular brand health evaluation and tracking of the key consumer metrics

You should apply if you have:

- 4-6 years of relevant media and consumer research experience - media planning and buying, coordinating with media and research agencies etc.

- In-depth understanding of various media optimization and measurement models used in the industry and relevant levers for driving efficiencies

- An inclination to take marketing decisions based on data

- A strong bias for action

- Experience / mindset of working in an un-structured environment

- Ability to energize your team in a fast paced environment

And you must join Treebo because:

- You get to be a part of a company revolutionizing the hospitality industry

- You get to work with the smartest people, who know how to have fun too

- You get to create clutter-breaking designs which nobody has created before

- You get rewarded for thinking out of the box

- You get to participate in the creation of what is going to be one of most loved brands in India

- You get to work from anywhere, as far as the work gets done

- You never have a boring day at work at Treebo

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