Job Description  As the Creative Content & Social Media Lead, you will be responsible for planning and delivering clutter-breaking content required for the various brand marketing campaigns, and more. Leading the in-house content team at Treebo including copywriters, designers, social media executives and content experts, you will be responsible for high quality creative content with the objective of driving high brand awareness, recall and engagement. This role reports into the Marketing Head of Treebo.  On a day to day basis, you will be working on :  - Mapping out a content strategy, in line with Treebo's marketing objectives - both short term and long term  - Planning and executing the calendars for regular content on social media, and strategic content to support various brand campaigns  - Ensuring consistency in content in terms of style, tone of voice and optimized for user experience across all content channels including online and offline media  - Supervising copywriters, graphic designers, social media managers, content managers and also expanding the team, when necessary  - Leveraging market data to develop content themes / topics and including the same in the content calendars  - Regularly tracking the trending content and deploying tactical content marketing campaigns to ride on the same  - Supervising the maintenance of content inventories and metrics  - Developing standards, systems and best practices for content creation and distribution based on sharp data-based learnings  - Engaging and communicating with creative/content and media agencies for timely delivery of the content required for the marketing campaigns  - Tracking effectiveness of the content regularly by measuring engagement across media platforms  You should apply if you have:  - An extensive experience (minimum 5 years) in multi-channel content creation, both digital and offline (ATL & BTL)  - A diverse experience in both a creative agency as well as on a brand, preferably consumer / lifestyle / travel & hospitality  - Master's degree in English / Journalism / Communication / PR or related field. MBA in Marketing a plus.  - Experience in creating compelling messages for different target demographics  - Experience in creating content calendars, and delivering clutter-breaking campaigns  - Experience in leading diverse content teams  - A very high degree of creativity  - Good understanding of various media channels (ATL, BTL, digital)  - Ability to thrive in a dynamic and fast-paced environment, drive change, and collaborate effectively with a variety of individuals and organizations   - Superior analytical skills that include the ability to see micro as well as the macro picture  And you must join Treebo because:  - You get to be a part of a company revolutionizing the hospitality industry  - You get to work with the smartest people, who know how to have fun too  - You get to participate in the creation of what is going to be one of most loved brands in India  - You get rewarded for thinking out of the box  - You get to work from anywhere, as far as the work gets done  - You never have a boring day at work at Treebo  About Treebo :   Treebo Hotels is a tech-enabled budget hotel chain with headquarters in Bangalore, and a presence across India. With its present network of over 300 hotels in 50+ cities and growing, Treebo aims to soon become the country's largest hotel chain. Within only 2 years from inception, Treebo has already become India's top rated chain in the economy segment. After a Series-C round of funding in August 2017, Treebo has raised a total of 350 crore in funding. Founded by former Myntra executives Sidharth Gupta and Rahul Chaudhary along with MakeMyTrip's Kadamjeet Jain, the company is changing the paradigm of the budget hotel industry by providing high quality rooms to business and leisure travelers across the country at an affordable price.  Salary Offered : 12-18 LPA

Bangalore

Treebo Hotels - Creative Content & Social Media Lead  

Treebo Hotels - Creative Content & Social Media Lead   ,Job Description for Treebo Hotels - Creative Content & Social Media Lead   in Treebo Hotels in  Bangalore for (5-8) years of experience. Apply Now!

Job Description for Treebo Hotels - Creative Content & Social Media Lead   in Treebo Hotels in  Bangalore for (5-8) years of experience. Apply Now!