About Treebo :   Treebo Hotels is a tech-enabled budget hotel chain with headquarters in Bangalore, and a presence across India. With its present network of over 150 hotels in 35+ cities and growing, Treebo aims to soon become the country's largest hotel chain. Within only 15 months from inception, Treebo has already become India's top rated chain in the economy segment. After a new round of funding in July 2016 led by Bertelsmann India Investments and existing investors, SAIF Partners and Matrix Partners India, Treebo has raised a total of 150 crore in funding. Founded by former Myntra executives Sidharth Gupta and Rahul Chaudhary along with MakeMyTrip's Kadamjeet Jain, the company is changing the paradigm of the budget hotel industry by providing high quality rooms to business and leisure travelers across the country at an affordable price.   Job Description :   As the Strategic / Brand Marketing Lead, you will be responsible for conceptualizing and executing various strategic and tactical brand campaigns to make Treebo one of India's most loved hotel chains. Leading the media, consumer research and strategic marketing team and working closely with the creative head and the rest of the marketing team, you will develop our marketing roadmap in line with the brand objectives and then execute the same. This role reports into the Marketing Head of Treebo.  On a day to day basis, you will be working on :  - Building and strengthening all the brands that the organization endows across the marketing, working closely with the senior management  - Developing a marketing roadmap for Treebo in line with the brand objectives  - Converting the same to annual / quarter marketing plans  - Conducting regular quantitative and qualitative consumer researches to gather insights for campaign development  - Designing & implementing ATL, BTL and digital media campaigns as per business needs to ensure both top line and bottom line growth   - Planning and execute offline and online engagement ideas along with project management of all brand related activities  - Engaging and communicating with creative/content, media, and PR Agencies for timely execution of marketing strategy  - Ideation, design and execution of specific customer- relations programs for customer retention and attraction   - Tracking brand health parameters and monitor changes around awareness, consideration, preference and brand imagery  You should apply if you have :  - MBA from a premier B-school, preferably from 2011 batch or before  - Experience in offline and online marketing, preferably with a consumer / travel / hospitality brand  - Experience in creating and executing annual marketing plans and calendars  - Experience in leading brand teams and working with creative & media agencies  - Good understanding of various media channels (ATL, BTL, digital) and prior experience in media planning  - Extensive knowledge of measuring and evaluating brand health parameters  - Experience in planning and conducting quantitative and qualitative consumer researches  - Excellent project management skills and strong leadership capabilities   - Ability to thrive in a dynamic and fast-paced environment, drive change, and collaborate effectively with a variety of individuals and organizations   - Superior analytical skills that include the ability to see micro as well as the macro picture  - Excellent business acumen, problem solving ability and tech-savviness  - Result orientation, a strong bias for action and the ability to function as a standalone unit  And you must join Treebo because:  - You get to be a part of a company revolutionizing the hospitality industry  - You get to work with the smartest people, who know how to have fun too  - You get to participate in the creation of what is going to be one of most loved brands in India  - You get rewarded for thinking out of the box  - You get to work from anywhere, as far as the work gets done  - You never have a boring day at work at Treebo

Bangalore

Treebo Hotels - Associate Director - Strategic Marketing  

Treebo Hotels - Associate Director - Strategic Marketing   ,Job Description for Treebo Hotels - Associate Director - Strategic Marketing   in Treebo Hotels in  Bangalore for (4-12) years of experience. Apply Now!

Job Description for Treebo Hotels - Associate Director - Strategic Marketing   in Treebo Hotels in  Bangalore for (4-12) years of experience. Apply Now!