TravelTriangle.com - Head - Offline Marketing - IIM/FMS/ISB/TISS/MDI

TravelTriangle.com is one of the fastest growing Travel Start-ups in India. It is an online marketplace for travelers and agents. Company has two offices in Noida and US. You will be working with smart people and company will provide ample learning curve and growth.

The company is recognized by Economic Times, ET Now, CNBC, Nasscom, Tie Global. It has been awarded as top 20 emerging companies by NASSCOM, featured on Microsoft Startups. TravelTriangle is a well-funded startup where founders have previously worked in reputed MNCs and are from IITs and IIMs. TravelTriangle.com is rapidly growing into one of the India's leading online package sales company.

- One of the top 50 growing companies by NASSCOM,

- Top 10 startups by IITians by Economic Times.

- Travel Triangle chosen as Website of the Year India

- Microsoft Bizspark Startup of the day

- Young and passionate team who loves to travel and maths in between

- Travel Triangle, has raised a fund of Rs 10 crores by venture capital firm SAIF Partners.

- Traveltriangle.com is a web based startup. It is a registered product of Holiday Triangle Travel Pvt. Ltd.

Travel triangle is not a travel agent but the - marketplace- where one can search trips from leading travel agents. With this, it saves the customer from doing all the research and comparing plans from multiple travel agents. Traveltriangle.com is a one stop solution for the travel plans of the customers.

Role Summary :

- You would be responsible to manage and help formulate the company's Offline Marketing Strategy.

- The Offline Marketing Manager will play a critical role in the development and execution of brand marketing campaigns for TravelTriangle offline efforts.

- Your ideas and execution will have a direct impact on revenue potential, and will play a critical role in applying our marketing data toward lead generation, re-contact, and trigger-based marketing.

Role and Responsibility :

- To develop strategic marketing plans across the regions to aggressively meet business goals and achieve the vision of becoming the largest travel market place.

- Develop, execute and present strategic media plans from inception to completion

- Develop and execute highly effective integrated brand marketing campaigns, ensuring all marketing activities feel local and personal and enacting world-class creative excellence, visibly contributing to our aim of being one of the most loved company in travel commerce.

- Lead brand strategy discussions.

- Lead execution and amplification across advertising, content, social, experiential and media.

- Evaluate & develop media plans for Print, Radio, TV ETC.

- Manage agencies. Ensure excellence in staffing, partnership and output.

- Managing Brand entity. Manage the entire brand orbit consisting of the creative, design, and media agencies.

- Maintaining annual media marketing calendar and its execution.

- Act as custodian of media budgets - ensure monitoring & tracking and cost effective buying.

- Generating inspiring conceptual and project design work that meets the tough demands and requirements of business, users and technology.

- Developing all collaterals for internal and external communication

- Identification of non-traditional media.

- Driving the ATL / BTL initiatives.

- Trade marketing initiative.

- On ground visibility including road shows and events.

- Spearhead development of local media initiatives and advertising.

- Support the development of the Marketing Organization, identifying optimal structure and talent

Desired Profile of the Candidate :

- Looking for a candidate with 4 to 7 yrs of experience in Brand Management. Candidate should be MBA from Tier 1 B School preferred.

- Must have Experience in media buying and planning.

- Experience in working with the media agency is a plus.

- Someone with Strong Analytical skills.

- Excellent communication, articulation and presentation skills