Trade Marketing & Activation Manager - Personal Care Major - IIM/MDI/ISB/FMS

Trade Marketing & Activation Manager - Personal Care Major ( FMCG )

Responsible for Overall Trade Marketing activities Nationally

Formulate & Implement Annual Sales, Distribution & Marketing Objectives, & Strategies in alignment with Organizational goals

Coordinate C&F, logistics & Ensure optimum supply levels with channel partners to ensure timely deliveries to the customers; Recommended appropriate actions to distributors on Investment; Ensure application of Trade Pricing policies & practices

Manage advertising & promotional expenditure within budgeted levels; identify cross-selling opportunities for product & build appropriate positioning; responsible for product knowledge, creating service/product awareness & visibility, devising Productivity generation plans

Ensure smooth functioning of support processes like claim settlements, transaction related complaints, trade engagement programs, business promotion activities etc

Build account development strategies for new service launch & sales initiatives; review channel performance, coordinate for marketing & customer support

Maximize sales by forecasting accurate Monthly & Annual business expectations;

Develop appropriate Product Portfolio in terms of positioning, contribution & market share

Conceptualize & execute new product launches; grow sales by implementing advertising & marketing campaigns; Monitored effectiveness of key activities for fine tuning requirements; Identified new streams of revenue

Reporting to National Sales Head

Candidate Requirement :

PAN India work exposure will be an added advantage

Should be from FMCG cos only

MBA from top 25 B schools on apply

Candidates across India can apply

Narayan Iyer ( 098191 47645 )
PAN India Recruiters