Trade Engagement Head - Mobile Service Provider

Female candts will be given preference

We are looking for a Trade Engagement Head with a leading mobile service provider based at Bhopal.

Job Details :

Location : Bhopal

Circle : MPCG

Grade : Manager, Individual Contributor

Department : Sales & Marketing

Function : Sales

Reports to : Head Sales

Experience : 5-7 years of experience in Sales, of which at least 3-4 years should be in trade engagement or marketing role in FMCG / Telecom

Education : MBA Full Time from Tier 2/ tier3 college

Main Purpose :

The Trade Engagement Head has two fold responsibilities - to assist in developing trade engagement and promotional activities for the channel (direct sales, distribution) and ensure high loyalty, satisfaction and achievement of targets; Would also be responsible for managing and monitoring of trade marketing investments

Key Responsibilities :

- To drive trade engagement activities across distribution, direct sales channel including distributors, retailers and ensure high loyalty from the channel

- Lead development of the Trade Marketing Strategy to achieve defined business objectives across all product categories

- Management and monitoring of Trade Marketing Investments and initiatives execution

- Develop new promotions for driving sales as well as execution of regular promotion programs

- Monitor competitor activities on a periodic basis to develop trade engagement activities

Strategic :

- Development of the Trade Marketing Strategy to achieve defined business objectives across all product categories

- Develop channel engagement/ trade engagement plans with the zonal Distribution Leads and Direct sales leads for distribution partners, direct sales partners and retailers

- Develop new promotions for driving sales as well as execution of regular promotion programs

Operational :

- Management and monitoring of Trade Marketing Investments and initiatives execution

- Drive trade engagement activities across distribution, direct sales channel including distributors, retailers & ensure high loyalty in channel

- Monitor the progress of trade engagement and promotional activities- Identify best performers, timely settlements, quality of MIS reports

- Monitor competitor activities on a periodic basis to develop trade engagement activities

- Engage with the channel as well as distribution leads / direct sales leads at the zone to understand improvements in trade engagement activities and developing trade promotional plans

- Improve the quality of trade engagement activities through regular engagement with the channel

- Ensure that trade engagement activities are executed within the budget

Developmental :

- Develop capabilities within the sales teams at the zones to drive trade engagement programs successfully.

- Core competencies, knowledge and experience

- Strong analytical ability to unlock business opportunities

- Powerful influencing and effective relationship management skills

- Independent thought leadership and drive to execute

- Exposure to training / HR so as to effectively lead organization capability building initiatives

- A proven track record in developing trade and channel promotions, preferably in a variety of situations so as to be able to draw upon a breadth of experience when making decisions and analyzing plans

- Strong analytical & conceptual skills in revenue scenario planning. A systemic orientation to implementation of campaigns.

- Ability to manage the highest levels of interaction with top levels of management, both internally and externally

- Ability to determine needs for people development

- Ability to ensure adherence to processes

If the above role excites you, Kindly share your updated resume with the below mentioned details :

Current Location :

Ok to relocate to Bhopal :

Reason seeking relocation :

Family Set up ( Married /Kids/ Spouse Job) :

Age :

DOB :

Ed Qualification - Institute - Batch ( MBA) :

Is your MBA regular :

Total Exp :

Exp in Telecom Sector / Retail / FMCG (Yrs ) :

Exp in Trade Marketing :

Current Geographical Territory :

Explain your current role briefly :

Current Organization :

Current Desgn :

Reporting to (Desgn) :

Current CTC ( Fixed + Variable) :

Expected CTC :

Notice Period :

Min NP to be served ( Options available) :

Ruchika
Team Workoid