Tookitaki - Senior Associate - Consumer Insights

Tookitaki is looking for mid-to-senior level consumer insights executive for its fast growing Consumer Behaviour Prediction Platform. The candidate should be able to conduct data-driven analysis based on syndicated, secondary market research and customer data. The responsibilities for the executive would be as follows:

- Understand clients brief and convert into a proposal

- Brief internal team on requirements based on clients brief and thorough understanding of the platform

- Identify key drivers and data requirements to be able to conduct predictive behaviour analysis

- Co-ordinate with internal teams to deliver project within client timelines. Prepare presentations and deliver well to ensure client delight.

- Coordinate operational readiness and product launch activities

Education and Experience Required

- Business Analyst (BA) or Bachelor of Science (BS) or MBA in Marketing

- 3-5 years experience in consumer insights department

- Preference would be given to candidates working with ecommerce, retail, media and finance brands in their consumer insights department

Career Growth

With our core business in consumer behaviour prediction, we envision a great career path for the consumer insights department at Tookitaki. We are building a predictive platform, which will be robust enough to tackle multiple verticals across regions (India, SEA, ANZ, US) - thereby giving the scope to initial members joining the team to evolve with the platform and emerge vertical-lead managing a team of their own.

Company Overview

Tookitaki is a big-data marketing intelligence startup, headquartered in Singapore. It has its corporate office in Bangalore, and branch offices in Mumbai and Delhi.

The company focuses on Consumer Behaviour Prediction. The behaviour prediction is based on semantic understanding of currently available digital public data rather than cookies or any identifiers.

Our predictive platform helps marketers understand aggregate consumer behaviour and merge it with their structured data (sales, spend, brand imagery etc) to answer strategic marketing questions.

You can read more about us @ www.tookitaki.com/press.html

Currently, some of the brands we empower are Star TV, Tata Teleservices, Kelloggs, Quikr, Yatra etc

Investors

Global investors like Jungle Ventures and Rebright Partners have invested in us.

Team

We are 22 and growing fast. Our senior management comprises of people from Google, Times Group, EA Sports, P&G and Colgate Palmolive.