Branch Manager at Pylon Management Consulting
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TL - Marketing/Digital Analytics (8-10 yrs)
Roles & Responsibilities:
- Delivery on Digital Analytics requirements for areas identified; candidate has to deliver at work himself / herself as well as manage delivery through direct reports
- Insights driven analytical approach with focus on providing insights and not just data and reports
- Focus on communication of insights and presentation by self and team
- Ability to help team develop knowledge on Digital Marketing including Paid Search & Display channels as well as on Search, Social and Mobile platforms; enabling the team to leverage this knowledge and enhance their delivery across these areas
- Partner relationship management and overall Project management for all outputs of the team assigned
- Consulting skills to help partners identify next steps within their areas and action on it
Typical Deliverables:
- Identifying insights from the data and providing compelling commentary
- Digital channel behavior and customer experience deep dive analysis
- Effective and persuasive presentation (verbal and written) to project teams and business leaders
- Coordinating web analytics tags, tracking parameter implementations, data & tag audits and overall program management
- Handling adhoc data and analysis requests
- Managing senior management dashboards
- Managing team members and their careers
- Managing partners and overall program management as assigned
Knowledge / Background / Experience:
- MBA/MA Economics required from premier schools
- 8-10 years of overall Marketing Analytics experience with significant experience in Digital Analytics
- Experience of working on clickstream analytics tool like Omniture SiteCatalyst / Insights / Discover, strategic and statistical analysis tools like SAS and interactive dashboard tool like Tableau / QlikView
- Experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research
- Experience in managing people and their careers
- Experience in managing partner relationships and overall program management
- Experience in presenting to varying audience effectively in person and on call
- Excellent communication skills and ability to interact with all levels of end users and technical resources
- Very strong PowerPoint and Excel skills
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