ROLE PURPOSE :

- Fastrack, one of the iconic brands from the Titan stable is targeted at youth and has become synonymous with youth fashion.

- The brand is well known for its trendy products, edgy campaigns and for being effortlessly cool.

- The role leads marketing communication for the brand Fastrack - Define marketing plans for various categories - Watches, Backpacks, Girl's bags, Belts and Wallets, drive customer loyalty and enable revenue growth. The role is responsible to retain and improve the sharp focus of the brand - Recall, consideration and preference and thereby emerge as a dominant player in the youth fashion space

ROLE RESPONSIBILITIES :

- Create and execute a defined marketing strategy and brand communications that supports growth, enhances brand equity and market share and generates revenues

- Drive key strategic initiatives with customer knowledge & insights to achieve deeper penetration in current areas and expand into new areas

- Advice on the translation of the overall strategy to localized catchment led marketing plans and activities

- Bring the brand alive at the retail outlets (EBO- s, MBO's and LFS) - Advice on store concept design, retail marketing, brand presentation and walk in generation

- Define the customer engagement strategy and provide direction to programs that promote the brand, optimize customer engagement, build loyalty

- Build awareness, create trust & emotional connect with the brand

- Define programs to build loyalty and be the preferred brand for every youth

THE RIGHT PERSON :

- MBA in marketing with 6-8 years of experience (Premier institutes preferred)

- Experience in handling various facets of marketing communication.

- Expertise in digital, specifically social media marketing

- Ability to connect with the brand and target consumer group

- Strong analytical skills

- Understanding of fashion trends and products - understanding of youth fashion will be an advantage

- Passionate, open to new and innovative ideas, ability to work in a complex environment and deal with ambiguity

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.