Times Group - Sr Analyst Role

Senior Analyst Role – Times of India

The Times of India Group, the largest media house and publishers of the world’s largest newspaper, has revolutionized the world of information and entertainment through innovative thinking, winning strategies and global management practices.

- Times Response is the Advertising Marketing arm of the organization. It is in the business of providing contextualized communication solutions that are unique and complimentary to cater to present and potential needs of our clients, thus creating differentiating experience across the value chain. The division is structured as per the Industry needs and has 23 Industry verticals catering to serve the Advertising needs of the clients.

- We have a position in Strategy and Pricing unit of Response function which is responsible to create the strategic blocks for the division and build tools and mechanisms for the Business development teams to achieve growth and profitability.

Key Responsibilities:

- Data preparation for analysis

- Model Building using multivariate techniques to enhance revenue

Skills Required:

- Ability to work cross functionally with other departments.

- Large data handling and analysis experience in SPSS/ Minitab/R etc.

- Use of analytics to drive pricing and revenue prioritization

- Identification of market share increase opportunities

- Customer Segmentation and Client level behaviour

- Price Volume elasticity identification at client level

- Revenue forecasting techniques

Performance Measures:

- Revenue increase through market share analysis.

- Large data handling and analysis experience

Experience Required : 4 to 7 Years in Telecom / KPO / Retail / IT Industry.