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05/08 Radio Mirchi
Group Manager HR at Radio Mirchi

Views:4808 Applications:471 Rec. Actions:Recruiter Actions:10

Times Group - Marketing Manager (2-5 yrs)

Hyderabad Job Code: 157845

Primary Responsibility:

Brand Management:

- Executing brand strategy as agreed with corporate and station marketing team.

- Execute marketing calendar for main station for their marketing activities.

- Execute plans to ensure there is regular interaction with the youth of the city

- Ensure PR coverage with all leading publications (non -TOI)

- Monitor competition closely and be updated about the industry to take appropriate action.

Collaboration with Local Movie industry:

- Movie tie-ups, celebrity handling, audio label tie-up.

Tie-ups:

- Activates tie-ups through college events, Music events, TV, print.

- Support revenue functions (internally) with execution of plans and data reports.

Reporting and MIS:

- Ensure MIS reports are prepared and sent to the stake holder (Marketing, Finance, Sales department)

- Track all merchandise and collaterals and identify new cost effective ways to produce the same.

Research orientation:

- Execute the research and analyze the results.

Station Marketing:

- Contest Management

- Ensure the winners are gratified on time and ensure the quality of the gratification.

- Execution of on-air specials.

Liaison:

Internal:

- Finance

- Sales

- MA

- FIM

- Corporate Marketing

External:

- Agencies: PR, Advertising & Event

- All Media Houses

- Film Industry – Celebs, Producers, Directors

- Film Industry Bodies

- Proficiency in Telugu is must.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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