As a part of Marketing Function, to be responsible for developing strategic and tactical marketing plans to increase revenues, while increasing brand salience for the company through business communication, promotions and business development initiatives.   PRINCIPAL ACCOUNTABILITIES:   - Brand Development & Management – Innovation and Activation   - Contribution in Media planning, Medium & Media specific sales strategy.  - Prepare annual Marketing & Category Development plan.  - To deliver all marketing activity within the agreed budget  - Conceptualize, Evaluate, Roll out various consumer and media research initiatives developed in order to increase impact of Sales activities.  - Development of Product collaterals.  - Work closely with the Creative Agency, Creative Resource, Sales Team, External Vendors (Research/Website/Merchandise) etc. for execution of plans.  - Support in developing categories of Advertisers/Clients.   - Creation of Customer engagement platforms to enhance relationships with clients.  - Support in developing categories of Advertisers/clients.  - Alignment of Marketing Activities (tactical & Strategic) to support business.  - Assist in determining pricing for the various assets to increase profitability.  - Leverage Category data, Market insights, Co- Pack knowledge.   - Support in Marketing Activation Plan.  - Contribute in overall Marketing strategy for the two parent brands.  - Create frequent, timely and positive media coverage across all available media  MAIN CHALLENGES:   - Co-ordination between multiple stakeholders in order to meet deadlines.  - Aligning sales team to marketing activities to increase impact.  - Customer focused campaigns to increase salience.  - Effective management of team to attain assigned goals

Mumbai

Times Group - Manager - Marketing 

Times Group - Manager - Marketing  ,Job Description for Times Group - Manager - Marketing  in Times Group in  Mumbai for (2-3) years of experience. Apply Now!

Job Description for Times Group - Manager - Marketing  in Times Group in  Mumbai for (2-3) years of experience. Apply Now!