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23/08 HR
Talent Acquisition Team at Times Group

Views:12647 Applications:782 Rec. Actions:Recruiter Actions:12

Times Group - Assistant/Deputy Manager - Brand Management - Economic Times (2-5 yrs)

Mumbai Job Code: 368195

Brand Management with Economic Times (Brand Team)

Position Title : Deputy/Asst. Manager- ET Brand

Reports To (Role) : Assistant General Manager

Educational - MBA marketing from MICA or other good institutes

Experience Required - Product Management / brand management experience of 3 - 5 years with good communication and basic excel skills

Position Summary

This marketing role involves a gamut of activities with the twin objective to drive the newspaper's readership and revenues. This includes :

1) conceptualizing and executing reader/consumer engagement programmes; understand consumer segments and gather insights

2) Work closely with the sales team to ideate and create sponsorship opportunities for advertisers

3) Financial analysis of the brand's P&L on a regular basis

4) Operational coordination across the supply chain to solve problems, improve processes, facilitate a smooth workflow across functions

Job Size

- Editions - 4 editions, ET Panache and other properties

- Advertising + Event + Social Media agency management

- Working Relationships - Frequent Interactions (inside and outside the organization)

Brand Management:

1) Advertising Campaign - Draft creative brief for the advt. agency, evaluate creative shared, gather feedback from internal stakeholders, liaise with agency, execute campaign basis a media plan

2) Consumer/Reader Engagement - Involves a plethora of activities such as organizing panel discussions, awards ceremony, on-ground activities, national programmes such as ET Young Leaders etc. Coordinate with event agency, print vendors, social media agency etc.

3) Competition Analysis - Keep track of business newspapers in terms of content and activity. Monthly + Quarterly analysis and reporting involved

4) Reader/Consumer Research - Carry out research via agencies (Nielsen, IMRB etc.) as well as independently to understand consumer trends and behavior

5) Edition Management - Work with regional teams to build readership and engagement for city editions. For example a local event, panel discussion in Delhi, Pune etc.

Financial management:

1) Analyze P&L, Revenue and Circulation on a monthly basis. Share findings with internal stakeholders. Identify areas to reduce costs, increase revenues.

2) Liaise with other departments and work towards achieving cost and revenue objectives

Operations Management:

1) Work closely with depts. such as production, distribution, sales to either improve a process or fix a problem.

2) Work towards gaining an in-depth understanding of the company's key functions

3) This aspect involves a fair deal of co-ordination and follow-up with various departments.

Sponsorship Initiatives:

1) Understand client/advertiser objectives and create sponsorship opportunities

2) Create sponsorship proposals for existing ET programmes to drive revenues

3) Liaise with sales team on a regular basis

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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