Talent Acquisition Team at Times Group
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Times Group - Assistant/Deputy Manager - Brand Management - Economic Times (2-5 yrs)
Brand Management with Economic Times (Brand Team)
Position Title : Deputy/Asst. Manager- ET Brand
Reports To (Role) : Assistant General Manager
Educational - MBA marketing from MICA or other good institutes
Experience Required - Product Management / brand management experience of 3 - 5 years with good communication and basic excel skills
Position Summary
This marketing role involves a gamut of activities with the twin objective to drive the newspaper's readership and revenues. This includes :
1) conceptualizing and executing reader/consumer engagement programmes; understand consumer segments and gather insights
2) Work closely with the sales team to ideate and create sponsorship opportunities for advertisers
3) Financial analysis of the brand's P&L on a regular basis
4) Operational coordination across the supply chain to solve problems, improve processes, facilitate a smooth workflow across functions
Job Size
- Editions - 4 editions, ET Panache and other properties
- Advertising + Event + Social Media agency management
- Working Relationships - Frequent Interactions (inside and outside the organization)
Brand Management:
1) Advertising Campaign - Draft creative brief for the advt. agency, evaluate creative shared, gather feedback from internal stakeholders, liaise with agency, execute campaign basis a media plan
2) Consumer/Reader Engagement - Involves a plethora of activities such as organizing panel discussions, awards ceremony, on-ground activities, national programmes such as ET Young Leaders etc. Coordinate with event agency, print vendors, social media agency etc.
3) Competition Analysis - Keep track of business newspapers in terms of content and activity. Monthly + Quarterly analysis and reporting involved
4) Reader/Consumer Research - Carry out research via agencies (Nielsen, IMRB etc.) as well as independently to understand consumer trends and behavior
5) Edition Management - Work with regional teams to build readership and engagement for city editions. For example a local event, panel discussion in Delhi, Pune etc.
Financial management:
1) Analyze P&L, Revenue and Circulation on a monthly basis. Share findings with internal stakeholders. Identify areas to reduce costs, increase revenues.
2) Liaise with other departments and work towards achieving cost and revenue objectives
Operations Management:
1) Work closely with depts. such as production, distribution, sales to either improve a process or fix a problem.
2) Work towards gaining an in-depth understanding of the company's key functions
3) This aspect involves a fair deal of co-ordination and follow-up with various departments.
Sponsorship Initiatives:
1) Understand client/advertiser objectives and create sponsorship opportunities
2) Create sponsorship proposals for existing ET programmes to drive revenues
3) Liaise with sales team on a regular basis
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