Times Group - AGM/DGM/General Manager - Brand - Times Of India Metro Supplements

AGM/ DGM for Times Of India Metro Supplements (TIMS)_Brand Management

About Bennett, Coleman & Co Ltd :

- We are India's Most Diversified Media Company in World's Fastest Growing Media Market. The Company has a strong Heritage of 175 Years. We have strong presence in Newspapers, Magazines, Radio, Television and Internet domains. Our brands like Radio Mirchi, Femina, Filmfare are market leaders in their respective segments.

- Our flagship brand, The Times of India, is the world's largest selling English daily, and The Economic Times is the world's 2nd largest English Daily after wall Street Journal.

- The Company has 7,000+ employees across all major cities in India and has been consistently managed to stay ahead of the growth curve of the industry.

About TOI Metro Supplements (TIMS) :

- The Times of India (TOI) launched the sassy Bombay Times in 1994 as a supplement to the main paper. Till date, 47 supplements of Times of India Metro Supplements (TIMS) have been launched across multiple cities that address the city specific news and cover varied youth interests across Entertainment and Lifestyle viz. Bollywood, television, campus, nightlife, technology, fashion, music, hangouts, fitness, relationship etc. Presently, a 1200+ Cr business and a market leader across most markets, TIMS has been continuously re-thinking its product in terms of strategic focus, presentation and coverage. The brand has also launched several profitable IPs like Times Fresh Face and has a deeper connect with the city life, colleges and youth pan India.

About Corporate Brand function :

- The Brand team is the key driver of the business in TIMS. The team helps conceptualize, monitor and manage the business road map for TIMS. This team has four distinct functions or KRAs to help to maximise Revenue, build strong Brand affinity and create Profitable growth :

- Business Strategy

- Product Development

- Conceptualise IPs

- Brand management

About the Position :

Reports to : Head of Brand, TIMS

Role : The person will work closely with Brand Head and is critical to developing a strong brand and profitable business for TIMS across India. The person will need to lead interactions across multiple stakeholders internal teams and external partners to deliver on the KRAs.

Key Result Area's :

Conceptualize monetizable IPs :

- Champion the brand extension into monetizable IPs - medium to large formats.

- Conceptualise and develop IP formats and concept presentations

- Work closely with event management agencies to conceptualise and execute brand activities.

- Monitor execution of assigned projects and ensure prompt delivery in relation to overall marketing schedule

- Assist the Revenue team to pitch the properties to client and drive brand solutions

Product Development :

- Participate in the annual business plan. Develop a strategic marketing plan for the brands based on consumer and business understanding for building effective brand equity.

- Identify growth opportunities in relation to new products based on market environment, company business priorities and sound consumer insights.

- Monitor competitive activities, brand health and brand share. Propose action to defend against competitive initiatives.

- Act as a business manager for the assigned markets and identify opportunities to improve business performance on parameters like profitability and revenues

Brand Management :

- Take a leadership role in developing communication with advertising agencies on assigned projects within assigned areas.

- Drive the digital/social mandate of the brand to drive salience with the audience

- Develop campaigns and lead the media deployment of the same

- Monitor city by city brand activities and develop city level marketing campaigns and partnerships as needed

- Work closely with media agencies, radio and outdoor partners to generate brand buzz and visibility

Editorial Coordination :

- Work closely with the Editorial team across the country to ensure the product is aligned to business and brand objectives.

- Responsible for smooth implementation of the changes in the product as per the business objectives- the presentation, the editorial coverage etc.

Education & Experience : MBA or equivalent and have progressive experience of 10-14 years marketing and brand functions.

Ideal Candidate should have :

- Considerable knowledge of conceptualizing and managing medium to large format IPs

- Ability to work with several agencies/stakeholders to deliver on deadline and manage effective communication with them

- Ability for creative ideation on properties and brand initiatives

- High level of process orientation with a focus on deadlines

- Excellent communication and presentation skills

- A good knowledge of new media - digital and social media strategy -and partnerships

- Ability to work effectively in cross-functional teams

- Ability and willingness to challenge the status quo to deliver long-term change and improvements

- An exposure to pitching to clients or working with brand solutions

- Aptitude to work with unstructured project briefs