The Arenja Group - Manager/Senior Manager - Digital Marketing (2-6 yrs)
Job Description :
Lead Generation : Develop and execute strategies for digital promotions, both on the in-house platform(s), but also on 3rd party websites, to include using websites to drive in-store traffic, coupon/discount programs and awareness.
Website Management : To be responsible for improving the design, usability, content and conversion points of the company website and for the promotion and growth of the company's web properties.
Facebook Advertising for Lead Generation : Targeting, budgeting, implementation, optimization, monitoring and analysis of ads.
New Media : In addition to FB, plan and run campaigns on new age media platforms like Twitter, Youtube, Instagram, for branding as well as performance objectives.
Social Media Agency handling : Ensuring social media engagement via agency management for Facebook and Twitter pages
- Regular competition mapping and Research, Media planning and Budgeting, in line with the strategic goals of the brand.
Brand Communication : Regularly churn out fresh communication for digital media through the in-house team as well as creative agencies in line with the overall brand positioning statement.
Salary offered: 7 - 10 LPA
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