The Arenja Group - Head - Marketing

Designation: Head Marketing (Brand, Marketing & Corporate Communications)

Purpose:

- Harnessing the twin benefits of cutting edge technology and highly specialized training, this healthcare company is breaking new ground in the field of diagnostics and cure for the human spine.

- Building a brand that reflects this expertise is the key purpose of the role.

- It's a sensitive responsibility, as the category of business is personal health and there needs a seamless connect between creating customer expectations and delivering on brand promise.

Reporting into: CEO

Location: Mumbai

Job Responsibilities:

Strategy:

- Defining the brand's purpose, positioning and central idea.

- Creation of a strategic framework for the brand.

- Defining, identifying and studying the industry.

- Creating the Customer Journey Cycle.

Consumer Acquisition:

Building a Marketing and Communication calendar which would cover:

- Mass Media optimization.

- Digital strategy creation.

- Trade & Community initiatives.

- Localized activations.

- Customer referral programs.

Customer Relations:

- Designing programs that help engage with consumers throughout the journey cycle

- Creating an effective CRM program.

- Building Listening posts to track customer satisfaction.

Brand Management:

- Conceptualize, produce and enforce the visual identity of the brand. This would include all communication and selling tools.

- Work closely with PR firms and creative/ media agencies.

- Ensure compliance of all corporate and business unit branding standards and provide guidance and direction to the business unit.

Corporate Communication:

- Building an effective internal communication mechanism.

- Tracking media and building media relations.

Previous Experience:

The candidate must have relevant experience of 6-10 years

- The candidate should have worked with creative, media and PR agencies implementing marketing plans.

- Exposure to different media vehicles in terms of effectiveness, efficiency and workings is needed.

- Having an exposure to the digital media is important.

Qualification: MBA - Marketing

Skills & Attributes:

- Ability to connect brand principles with industry

- Needs to have data comfort to help drive actionable insight

- High interpersonal skills to drive execution

- Ability to use available resources optimally

- Passionate about the category