Teabox.com - Manager - Partnership & Alliances

Position : Manager - Partnership & Alliances

Reporting to : Head - Marketing

Experience : 4+ yrs.

Location : Bangalore

About the Role

The candidate is expected to forge relevant partnerships (both offline & online) with an aim to increase brand awareness, acquire new customers within the brand's target group and co-brand with the right partners/segments

Key Responsibilities:

- Strategize & design alliances/partnerships marketing program based on brand and business requirements to meet medium and long term goals.

- Understanding where our target consumers are and come up with creative ways of engaging the users and communicate the brand which breaks through the clutter in the traditional methods

- Identify relevant partners (online & offline) and define business objectives to be met through them

- Create promotional/event/co-branding based opportunities to generate awareness, traffic, and exposure for Teabox inclusive of various BTL activities

- Manage end to end partner relationships from driving initial conversation, negotiation, contracting, tracking results with well-defined metrics. This would include driving key aspects of strategic initiatives across product, technology, sales, and marketing, both internally and externally for smooth implementation.

- Build relationships, (both with partners and various internal teams) and maintain a strong influencer network to be leveraged across multiple marketing needs.

- Create opportunities for long & short-term coalitions with various complementary categories.

Qualification & Skills:

- MBA, with 4+ years of relevant experience. Experience in offline and online marketing/ consumer brands is preferred

- Is able to differentiate the modalities of offline and online segments and strategize basis the same

- Hustler, with a do-it attitude to execute a multitude of marketing initiatives across various platforms

- Strong communication, negotiation, and analytical skills with a high degree of ownership and consumer obsession

- Is self-motivated and can work in fast-paced environment

- Entrepreneurial DNA and possessing a constant itch to get things done

CTC: Company Standards

About the Company:

Teabox (a brand owned by Teaxpress Pvt. Ltd.,) is on a mission to ensure that every cup of tea consumed in the world is fresh. That is why we have revolutionized how tea comes to you. We source direct from over 150 estates across India and Nepal. The finest teas come to us often within a few hours of production. We use state-of-the-art dehumidifying and cold storage solutions that keep the freshness, aroma, and taste of the teas intact. So, whether you enjoy a single estate tea or one of our signature blends only Teabox can deliver the freshest cup of tea. (for more information, please visit www.teabox.com)