We are looking for an experienced Marketing leader, preferably from the e-commerce domain, to lead the gamut of marketing activities at TaxiForSure ranging from the conventional to the unconventional. The Marketing team spans a number of sub-teams that will report directly to you – Brand, Business Development, Content, Online (SEO / SEM), Offline (ATL / BTL), PR, and Social Media. Additionally, you will coordinate activities across branches through Branch Marketing Heads. Under your leadership, the Marketing team will also manage events, tie-ups with corporates or OTAs, pricing strategies, and promotional campaigns.  As GM Marketing, you will be responsible for understanding consumer needs, creating and curating the TaxiForSure brand, and ensuring consistent growing demand for our services through various channels. Your team will employ growth-hacking techniques and come up with innovative ways to attract and retain customers to enable non-linear growth. You will work with the founders, Branch Heads, and heads of various corporate teams to launch and sustain new initiatives.  JOB ROLE AND RESPONSIBILITIES:  - Make TaxiForSure the first choice for customers everywhere  - Establish a strong national brand for TaxiForSure as a leading travel and e-commerce player  - Achieve demand across various channels while bringing down cost of customer acquisition  - Work with Branch Marketing Heads and coordinate online and offline marketing activities  - Gather and analyse consumer behaviour to gain insights on consumer needs and company positioning  - Prepare a budget for marketing activities for the year and ensure adherence to it  - Strategize and launch online and offline events to drive important metrics such as repeats and referral  - Invest in tools to improve the efficiency of various marketing activities  - Build and manage various marketing teams  - Create a number of TaxiForSure properties – website, app, phone number, mascot  - Build and nurture relationships with local and national businesses to drive demand from non-retail customers  JOB REQUIREMENTS:  - MBA from a top-tier business school  - Experience in senior marketing roles in top-tier high-technology / e-commerce organizations  - 8+ years of relevant marketing experience, 10+ years of total experience  - Proven ability to lead and manage teams  - Experience working with multiple vendors and agencies  - Hands-on experience with inbound marketing, PR, SEO, SEM, SMM, social media, brand-building, digital content, ATL/BTL activities  - Strong consumer relationship and interaction skills  - Strong interpersonal and communication skills  - Excellent quantitative and analytical skills

Bangalore

TaxiForSure - GM - Marketing   

TaxiForSure - GM - Marketing    ,Job Description for TaxiForSure - GM - Marketing    in Taxiforsure.com in  Bangalore for (10-13) years of experience. Apply Now!

Job Description for TaxiForSure - GM - Marketing    in Taxiforsure.com in  Bangalore for (10-13) years of experience. Apply Now!